5 Ways AI Is Transforming Influencer Marketing Jobs in 2025

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AI has completely revolutionized influencer marketing jobs.

Look at any influencer marketing job description in 2025 and you’ll see that the landscape has shifted. While the role used to consist of manual content creation and time-consuming editing tasks, now most influencers and content creators are using AI-driven strategies.

And it’s not just the influencers themselves who’ve adopted artificial intelligence.

According to a global Statista study, over 50% of marketing agencies and brands are using AI for influencer marketing in some capacity in 2025 – 22.4% of which said they were using AI extensively.

AI has completely changed the influencer marketing sector from both sides by automating content creation processes. In this article, we’ll explore why marketing agencies and brands are now looking for influencers who can leverage AI tools to scale and optimize their content production, helping them create 10x more content without expanding their teams.

We’ll demonstrate how AI-assisted influencer marketing jobs can address common pain points in the sector, such as burnout, content consistency and high costs.

We’ll also show you how to use Argil for the automation of UGC-style content using AI influencers – content that performs even better than original influencer content at a fraction of the cost and time.

Influencer Marketing Jobs in 2025: The New Normal

Influencer marketing job descriptions look very different to how they did a few years ago. Before AI, content creation would take hours or even days, especially if you were filming video content.

Think about it – there’s the manual filming, the editing, optimizing for social platforms, writing captions, tagging and posting, and that’s without all the reporting and analytics that come later.

Due to advances in AI technology, influencers, content creators and marketing professionals are expected to do all of these things faster and more constantly. Standards have changed, and brands want to see results fast without having to invest in more people, tools or services.

In 2025, influencer marketing job descriptions tend to include proficiency with AI tools as a requirement – whether it’s using AI editing or captioning software, generating scripts, automating social media scheduling or analyzing performance metrics – so you’ll need to have some awareness of how to use these tools if you want to remain competitive.

The good news is, there are hundreds of AI tools on the market to help you do just about anything. From Canva’s magic AI features for crafting professional-looking visuals, from Gemini for writing content, to analytics tools like Supermetrics, you can automate every stage of content production and cut your output time down drastically, helping you create more content, take on more clients and monetize better than ever.

And then there’s Argil – an automated video production tool that lets you create UGC style influencer marketing videos in just ten minutes.

The Role of Hyperpersonalization

Influencer marketing jobs have also shifted to focus more on personalization, so there is a demand for AI-driven content not just to be fast and effective, but also to directly target the consumer’s core needs.

Social media platforms are so saturated that generic marketing doesn’t cut it anymore. Brands need to stay relevant and show that they understand their audience or else they’ll get lost amongst the noise.

Research shows that personalized video is more engaging‍ and effective than generic content, resulting in higher ROI and lasting brand loyalty and connections.

With AI tools like Argil, personalized video content couldn’t be easier. You can create dozens of video variations for different audience segments – including content in over 50 languages and dialects. Whether it’s changing the B-roll, visuals, tone or messaging to suit cultural or personal demographics, AI can help you deliver personalized content at scale in a way that wouldn’t be possible manually.

Common Pain Points in Influencer Marketing

AI content generation tools were built to solve the pain points of many content creation and influencer marketing jobs, such as:

Creator Burnout

As social platforms grow and audience expectations skyrocket, creators and marketing teams struggle to meet these demands and remain competitive using manual content strategies. Not only were they not seeing results, but they were also getting burned out and losing their creative edge. AI tools like Argil can reduce video production time by 80%, reducing the chance of burnout and helping creators work smarter.

Content Inconsistencies

Manual work is prone to human error and inconsistencies, and branding and quality can vary between content creators. AI agents like Argil can help you stay on-brand and on-message by learning things about your content and creating predetermined templates and guides. Our AI grows with you and helps you improve over time, like a content collaborator.

High Costs

The work involved in influencer marketing jobs is notoriously expensive and time-consuming. This meant brands were spending too much on influencer content, while the creators themselves were unable to take on enough work to expand and grow. AI tools enable teams and individual creators to streamline their content, and for brands and agencies to reduce their dependence on external creators, cutting costs all round.

Unscalable Strategies

Because strategies of the past were expensive, clunky and time-consuming, both brands and creators were limited in their ability to grow. That’s a thing of the past, thanks to AI tools which can help you create more content faster for different campaigns and audience segments.

For example, where brands once hired 5 content creators to make 10 TikToks each, a brand can now use Argil to generate 50 UGC videos tailored to different audiences, all in one go – and for a fraction of the cost.

Refining Influencer Marketing with AI Tools

With influencer marketing jobs and branding agencies, tools like Argil serve as digital collaborators, helping you meet your goals without expanding your headcount or budget. This is why influencer marketing job descriptions look so different in 2025.

Argil can generate video scripts using simple text prompts or existing URLs, storyboard video content and simulate UGC-style videos using hyper-realistic AI avatars that are trained to look, sound and move just like you.

We’ll also generate pre-edited drafts complete with AI B-roll, captions and visual transitions to reduce your post-production time, while also helping you optimize for social media virality.

Argil: The Future of UGC Influencer Content

Argil is a powerful AI video platform that is completely transforming how influencer-style videos are made. It allows content creators, brands and marketing teams to automate UGC content that looks and feels authentic at a fraction of the time and budget.

Tools like this are being used every day by people in influencer marketing jobs. Professionals are no longer limited by the pain points that once plagued them. Thanks to AI, they can create personalized content for various audience segments without the need to constantly engage new creators or burn themselves out.

To get started with Argil, sign up today and try our AI tools and avatars for free. Priced plans start at $39 per month for 3 avatar training credits and 25 video minutes, with pricing scaling up to pro and enterprise solutions.

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