Discover 7 tips to enhance your promotional video production using Argil's AI UGC generator. Achieve higher engagement and ROI with AI-powered tools.
The need and application of promotional video has skyrocketed since social media platforms and influencers have become an integral part of so many lives. In fact, the influencer market is expected to reach $24 billion by the end of 2024.
However, as effective as influencer marketing and UGC is for online sales (usually 29% overall increase), it still comes at a significant cost we can’t ignore:
However, AI has been a game changer with its rapid evolution and development in creating video content with AI avatars. Popular AI influencers are becoming the norm across social media with Lil Miquela as an example at +20 million followers.
in this article we’ll be going over 7 tips to automate video production with Argil’s centralised platform for creating avatars and engaging video with our AI UGC generator.
Before diving into the real leverage behind AI for cost effective content at scale, let’s quickly look at how at Argil’s core value propositions by automating the bottlenecks of video production:
AI has changed the game by automating the manual portions of our content production workflows. Technology like Argil’s deepfake generator removes the need for any professional equipment, actors and post production editing, thereby minimising these expensive costs through automation.
The increased efficiency also allows for scalability and long term savings for businesses that have to frequently produce video content.
This finally lets us focus on the more creative and strategic elements of our roles instead of getting bogged down in managing expensive, time consuming production aspects of content creation.
There’s a probability in the near future, creating engaging UGC video won’t need human influencers, hours spent editing, or even require a camera at all.
Argil’s centralised AI platform automates different steps of the video creation process - the ideal solution to save money AND win back your time with less manual, repetitive work.
Let’s look at scriptwriting and editing, the two most time costly activities in video production.
Scriptwriting: instead of brainstorming and manual writing, use our AI writing assistant for scripts in minutes (never suffer from writer’s block again)
Editing: can fine tune any output with dynamic transitions, captions, B-roll without any editing skills (just click them in from our editing suite)
Argil will automatically makes video drafts with intelligent editing decisions based on the script you give it and any previous projects, but you can always use the above features to adapt it how you want with a few clicks. Editing and producing professional grade content doesn’t get more simple than that.
Similar to the previous step, one of the blockers for creating good content is the idea itself.
AI has started to play a larger role in creative assistance across industries, none more so than content and marketing, and it’s easy to see why.
AI can introduce unconventional approaches to content ideation using different perspectives if you ask it to. Often suggesting out of the box ideas, hooks and recommend visual elements that we human creators might not have considered.
Argil also includes a viral script and hook generator to offer this functionality to remove the hurdle of starting from a blank page for creators and brands looking to make video content.
By letting AI share the responsibility of content suggestions it can reduce the creative blocks that we often face in content production. In addition, it also lets us experiment with ideas we might have overlooked because of any technical or perspective limitations.
Anyone in marketing knows the power behind UGC. It’s particularly popular in D2C because of its higher conversion and engagement rates from seeing consumers themselves promoting brands.
Its authenticity and social proof over traditional ‘salesy’ ads make it a no brainer component to any modern marketing strategy.
But what we don’t all know yet is the leverage behind AI influencers over human ones for cost effective and highly on-brand UGC.
With Argil you can train an avatar (AI clone) of yourself which presents the opportunity to create your own AI influencers to generate UGC at scale. Add to that the higher control you have when compared to human influencers who can steer off brand or off script, you’re looking at the best brand spokesperson to leverage social media in today’s landscape.
With its 24/7 availability and far reduced cost per video, brands can sustainably keep their audiences engaged and build more trust and loyalty in the long run.
The biggest growth lever to AI UGC and AI influencers with Argil is that there’s no limit to their adaptability to different audiences. Argil’s multilingual capabilities to produce content in multiple languages makes it easy to reach global markets, which was previously either not an option with human influencers or just far too expensive to achieve.
But let’s not forget AI isn’t limited to automating things, it’s also applying intelligence. AI can be well leveraged to ensure your content isn’t just translated but also culturally adapted to resonate with diverse audience segments with different demographics.
The promise behind multilingual AI streamlined content is quickly adapting one script or promotional video into multiple for different regions and audiences, without needing extensive resources or production time.
You can’t improve what you don’t measure. It’s important to track and compare the performance of different promotional videos to see which ones are most effective.
This is where A/B testing comes in to provide data driven decisions towards suggesting better performing videos. At Argil we allow marketers to test different video variants easily by automatically tweaking scripts, visuals, and editing styles (transitions, captions, B-roll).
These A/B tests can be automated and run continuously to optimise for better performing content and ultimately provide a better ROI without any manual effort.
Whether we want to use AI more or not, the content creation landscape is always going to change and demand constant adaptability for effective marketing.
The best way to future proof ourselves is to embrace AI’s capabilities for cost effective content at scale. By incorporating AI tools such as Argil’s AI UGC generator, brands can position themselves to meet any future market trends with scalable video production to fully capitalise on opportunities without limitations, high costs, or need for professional equipment.
If you’re ready to get started with Argil, skip our waitlist and sign up here.
