9 Best Twitter Video Tools for Video Content Creators in 2024

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Video content is everywhere right now – from Instagram Reels to TikTok and Facebook ads. But did you know that video content is also by far the best way to get noticed on Twitter/X?

In 2024, video is by far the most popular content medium, with 89% of consumers hungry for more videos online. Still, smaller brands and content creators have understandable reservations about their ability to create high-value video content due to time constraints, limited budgets and lack of editing skills.

AI is changing the video landscape, however, which is good news for those smaller creators who want a piece of the pie. With the right Twitter video tools, teams and freelance creatives can now streamline and automate the entire production workflow – from ideation to editing – making the process more cost-effective and accessible to all.

In this article, we’ll compare the best tools for each stage of video production: ideation, production and editing. We’ll also introduce Argil, our unique tool that turns text into engaging videos using the latest AI technology.

Leveraging Agentic Workflows in Video Content Creation

AI agents are completely revolutionizing the work of content creators through agentic workflows.

Agentic workflows are processes in which AI agents make autonomous decisions and perform actions based on predetermined goals and preferences.

Many people refer to AI agents as virtual assistants, but they are so much more than that. AI agents can perceive their environment, adjust to changing circumstances and make decisions – all without human intervention. An AI agent is more like a content “partner” who learns and grows alongside you.

In this way, AI tools can reduce the manual, time-consuming but necessary work of content creation while also optimizing videos for better discoverability and performance.

Leveraging AI agentic workflows through AI Twitter video tools is beneficial in several ways:

Time & Cost Efficiency

Generative AI tools can produce original Tweets and videos, allowing creators to post consistently engaging content with minimal manual effort.

Consistency

By automating key processes like content creation and optimization, AI tools can reduce the stress associated with creating a constant stream of new content and help creators remain consistent – a key factor in building a following.

Engagement

AI Twitter video tools like Argil can help drive engagement by optimizing content for search discoverability, pulling out “viral hooks” to highlight and analyzing current trends to help you make more relevant content.

Personalization

AI tools can also use data analysis to create personalized content for specific audience segments to increase engagement and follower metrics. Analytics can also help creators better understand audience preferences and behavior, allowing them to refine their content.

Creativity

AI tools can help Twitter creators overcome writer’s block, generate ideas and pull together templates and suggestions, helping to maintain productivity and aid creativity.

The time savings afforded by AI will also free up creators to focus on other areas of their social strategy.

The Best Twitter Video Tools for Generating Ideas

Before you start creating videos, it’s important to establish the purpose behind the content you want to share, as well as what you hope to achieve.

Is it a promotional video for a new product? An explainer or informational video? Or perhaps you’re sharing content purely for entertainment and engagement purposes.

Video content is also a great way to repurpose existing materials such as blog posts, articles and newsletters, which you can do easily with the right tool.

Here are three of the best tools for the ideation stage of Twitter video production:

Medium

Medium is a popular writing platform for bloggers and journalists. It’s a great tool for finding top stories and articles that resonate with readers, and trending content will give you some great ideas for video content.

It’s easy to find stories according to what's trending or been published most recently. You can then use the topic or theme of an article to generate a short video script using a tool like Argil.

Argil can take the main points from a piece of text – such as a Medium article or even a Reddit story – and convert them into video, complete with AI B-roll, captions, transitions and visual effects – saving you time and money and allowing you to repurpose your existing content, or summarize points from another published source.

Medium offers a mix of free and paid content. You can read some articles without paying, but more and more content is now being paywalled. Membership starts at $5 a month, which gives you unlimited access to all written content on the platform.

BuzzSumo

BuzzSumo is another great tool that will help you discover trending topics and ideas for content. You can use its filtering feature to find top-performing content within various categories, as well as trending pieces.

Like Medium, BuzzSumo is helpful for finding longer pieces of text that you can then convert using a text-to-video tool like Argil. Just remember to cite your sources!

One of the main benefits of this tool is its competitive analysis feature. This can help you find gaps in the market to fill with your content, as well as under-explored ideas and content themes.

BuzzSumo offers a limited free plan as well as a subscription model. A free trial period is often available, but full access is far more costly than medium, starting at $199 per month for individual content creators and scaling up to $999 for enterprise plans.

AnswerThePublic

This tool generates insights based on real-time search queries, directing you to the questions and topics that Twitter users are most curious about, therefore giving you ideas for relevant, in-demand content.

AnswerThePublic is especially beneficial for informational and educational Twitter videos that address trending queries.

You can combine insights with text sources from Medium or other sources to create short, informational videos using a Twitter video tool like Argil.

Offering up to 100 searches per day for one user, plans for entrepreneurs or content creators start at £11 ($13.50) per month. Their ‘Expert’ plan allows unlimited users and searches and costs £199 ($245) per month. Free trials are available across all plans.

Your Own Content Library

It’s easy to overlook the value of your own existing content. Whether you have a huge history of social media posts, a regular newsletter or a blog full of evergreen content, all of these can be goldmines for video content creation. Plus, with Argil’s text-to-video tool, you can convert these documents or articles into short videos in minutes.

Your content library is a valuable source of content because it has already been tested with your audience. You know your followers find the topics interesting, and it’s minimal work for maximum gain in terms of engagement.

Repurposing existing content saves you having to start from scratch every time you want to create a new video while also keeping your messaging consistent and on-brand.

So how do you know which content to repurpose? It’s best to examine the performance analytics on your chosen platform or website and use pieces with high levels of engagement or dwell time.

Choose an evergreen topic (one that doesn’t ‘age’ or become irrelevant – such as a blog about fitness tips or a social media post sharing healthy recipes) or pull out something from the archives that has become topical again, such as a resurfaced news story.

If your work hinges on time-sensitive news and information (say, you’re a tech, gaming or pop culture creator), AI Twitter video tools can be leveraged to respond instantly to new updates and information. It only takes a few minutes to convert an article or news story into a short video clip, and you can mine the same source of content for multiple short videos to keep the momentum going on your Twitter page.

You can also use AI Twitter video tools to “clip” longer videos down into short, shareable clips for social media, driving more traffic to your main channel or page.

The Best Twitter Video Tools for Production

Historically, video production has been time-consuming and expensive – but AI technology is changing that. These tools will empower you to create high-quality videos in minutes using nothing but a piece of text.

AI tools will also help you streamline your content workflows and become more efficient, meaning you can post more consistently to increase your engagement.

Here are some of the best AI video tools for the production stage:

Argil

Argil is a cutting-edge AI tool that allows creators to convert text-based content into videos, without the need to appear on camera or use fancy editing tools.

Our unique text-to-video functionality means you can easily repurpose your existing content and create visually stunning videos that your audience will love.

You can even create a realistic AI clone of yourself by simply uploading a two-minute video of you speaking. Your AI avatar will then perform your video script, and you can tweak their mannerisms, voice and tone until it is just right for your brand. This means no mistakes, no worries about appearing on camera and no need for multiple retakes.

Using our editing suite, you can also add multilingual captions, seamless visual transitions and B-roll to enhance the quality of your videos, while saving vast amounts of time on post-production.

The tool will scale with you as you grow. It gets to know your preferences and becomes more personalized over time, helping you create authentic content that truly speaks to your audience.

You can sign up and try the tool for free, and because the tool is new, there are early bird discounts available. Paid plans start at $39 per month and provide 25 video minutes per month and three custom avatars. Pro plans cost $149 per month and include 100 video minutes and 10 custom avatars.

HeyGen

HeyGen is a popular tool for video creation. Like Argil, it can produce high-quality video content from a simple script, allowing you to easily repurpose your existing content.

The tool’s script-to-video feature means it’s very quick to convert articles into video, making it ideal for Twitter videos that summarize longer or more in-depth content. You can also create avatars with HeyGen, but they aren’t quite as lifelike as Argil’s.

It has a set of unique customization features such as backgrounds, voice tones and visual settings, which help personalize videos for different audiences. Not all of these effects are available when using their free version, however.

HeyGen offers a free version for casual users who want to try out the tool, but it is very limited. Paid plans start at $24 per month for ‘Creators’, while Team plans are around $69 per month per seat.

Synthesia

Synthesia is an advanced AI video generation tool that, again, is popular for turning scripts into video content using realistic AI ‘presenters’.

Like Argil and HeyGen, you can convert blog posts and articles into short Twitter videos using customizable avatars to deliver your content. The tool has a specific focus on realistic avatar motion and lip-syncing, which means your clone will appear very lifelike.

Synthesia also supports over 120 languages making it a great option if you’re targeting international Twitter audiences.

Their free version includes one editor and 9 AI avatars, as well as 36 minutes of video per year – however, it lacks key features such as the AI video assistant, Avatar builder and the ability to brand and personalize video content. Paid plans start at £14 ($17.25) per month for one editor and three ‘guests’ as well as 120 minutes of video per year.

AI video production tools make it much easier and more cost-effective to convert written content into videos, but editing tools are crucial for helping to refine the final product so it resonates with your audience.

Deep Dive: AI Clone Technology

AI clone technology is where users create digital representations of humans, replicating their visual appearance, voice, speaking patterns and mannerisms using artificial intelligence and machine learning algorithms.

The process of creating an AI clone typically involves the fast analysis of input data, which is then fed into deep learning models that analyze and learn the patterns within that data. The AI model then learns to replicate a person’s speech, appearance and voice by processing the input data – this is known as the “training” phase.

Once trained, AI clones can generate new images that represent the appearance of the subject using computer vision techniques to encode facial features and expressions.

Argil’s AI Clones: What Makes Us Different?

Argil’s sophisticated AI clone technology is what makes us stand out from other AI Twitter video tools. We’ve used the most sophisticated Machine Learning and Large Language Models (LLMs) to create incredibly lifelike AI clones that look and sound just like their human counterparts, with advanced gesture, expression and lip-syncing, so no one will know it’s not really you in your videos!

Our clones are multilingual and can gesture in different languages – a feature largely missing from most popular AI avatar tools. This is invaluable if you’re trying to scale your Twitter content for a global audience, or you want to create multiple accounts for different regions.

Our advanced gesture control also supports A/B testing, so you can try different gesture combinations to create the most realistic and personalized avatar without additional cost. Once you’re happy with your avatar, you’ll be able to use it again and again across multiple videos, saving you valuable time and resources as you grow your account.

Using AI clones can reduce video production time by up to 80%, giving you more time back to focus on more creative, fulfilling tasks rather than spending hours filming videos. Plus, you won’t even need a video camera to create engaging, high-quality content!

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The Best Twitter Video Tools for Editing

The editing phase of video production is absolutely crucial if you want to create high-value, high-quality videos that generate engagement on Twitter. You want to make sure they are both visually appealing and optimized to hold the viewer’s attention.

Here are three of the best video tools for the editing stage:

Adobe Premiere Pro

Adobe’s Premiere Pro platform is a great tool if you want to edit and polish videos. It has some great advanced features such as color correction, precise audio editing and multi-layered transitions that make video content appear professional and hold viewers’ attention.

Its unique AI features such as auto-reframe and the ability to adapt videos to different dimensions means you can create videos that look like they were specifically designed for Twitter, while also producing different versions for your other content platforms.

Adobe also integrates with other Creative Cloud apps, providing flexibility for creators using other design programs.

Paid plans start at £21.98 ($27.10) per month, with separate plans for students, teachers and small businesses available.

Argil

In addition to Argil’s text-to-video capabilities, the tool also boasts some impressive editing features.

Automatic captions, smooth transitions, AI B-roll and the choice to add other visual elements such as CTA buttons and animations all enhance Twitter videos with minimal effort, rendering advanced editing skills or other tools unnecessary.

Argil’s UI and AI assistants also help to streamline the editing process, allowing you to make adjustments quickly and easily along with their suggestions.

Argil is built specifically for content creators who want to produce consistent, engaging video content quickly, making it ideal for Twitter's fast-paced posting environment.

Again, Argil’s paid plan starts at $39 per month.

Filmora

A great beginner-friendly tool, Filmora allows content creators to produce videos quickly and without the need for advanced editing skills. It has a simple drag-and-drop interface so you can easily add visual effects, transitions and animations to your videos, as well as a range of filters and templates.

Perhaps most helpfully, it provides a handy ‘Easy Mode’ for beginners and a ‘Full Features Mode’ for experienced video editors, meaning you can use the tool according to your specific experience and needs.

Filmora offers a free version that includes most of its key editing features – however, you can only export videos with a watermark. If you want to remove the watermark and add advanced features and effects to your videos, you can subscribe for around $19.99 per month.

Advanced Twitter Video Strategy Tips

Best Practices for Twitter Video Tools

You’ll need to experiment a bit to find your ideal tool combination to create streamlined, agentic workflows. However, a good rule of thumb is to use an end-to-end video generation platform like Argil that incorporates AI clones and acts as an AI agent, helping you plan, create and optimize your videos.

As well as using AI Twitter video tools, you might also want to integrate with other platforms like Notion for planning and content calendars, and ChatGPT for writing captions and video scripts.

Workflow Optimization Techniques

You can automate repetitive tasks by setting up pipelines using AI agents. AI agents will help you optimize your workflow by making content suggestions, writing video scripts and optimizing your content for different social media platforms.

If you’re part of a content team, you may also want to use an AI agentic workflows tool like Zapier for content revision and review, or to easily collaborate on joint projects.

Platform-Specific Optimization Tips

When using a Twitter video tool, it’s important to remember the specifications of the platform. Even though most good AIs should help you optimize your content automatically, it's important to make checks before you set your video live, as AI can make mistakes.

Twitter prioritizes short, engaging videos under 60 seconds long. You should also use AI-generated captions for accessibility, and ensure you include dynamic, attention-grabbing visuals in the first 3 seconds to ensure maximum engagement. Don’t forget to include hashtags in your captions.

Measuring and Improving Performance

Keep an eye on metrics like watch time, engagement and click-through rates using AI-powered analytics tools so you can constantly improve your output. Twitter video tools like Argil also provide A/B testing features so you can refine your video formats and messaging to match your audiences’ preferences and improve performance over time.

Try Argil Today and Streamline Your Video Production Process

When creating video content for Twitter or any other social media platform, it’s important to have a structured workflow that utilizes the very best tools and prioritizes efficiency. Freeing up valuable time in the pre and post-production stages will help you find more time for creativity and ideation, helping you build your following with ease.

Traditional video production tools can take time to learn and often require quite a complex skill set. They’re also expensive. Text-to-video AI tools like Argil are cost-effective, user-friendly and fast – and you won’t have to appear in front of the camera!

Why not give all of these Twitter video tools a try and see how they could fit into your video creation strategy?

And if you like the sound of Argil, you can sign up and try the tool for free today. You’ll quickly see how it could help you up your video content game with minimal output and effort – resulting in maximum engagement.

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