Agentic Workflows: Top 5 Tools for Content Creators (2025)

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Imagine if you could automate all your time-consuming processes as a content creator, while also optimizing for better results.

That’s the power of agentic workflows. Not only can you get done in seconds what once would have taken you hours to complete, but AI agents can also use Machine Learning and continuous improvement to make your content better while driving up your engagement metrics.

It’s no secret that agentic workflows are the future of content creation and marketing – but how do you know which piece of software is best for your needs?

In this article, we’ll compare five of the best agentic workflow tools for content creators according to their different features and use cases.

Argil: The Best Agentic Workflows for Video Content Creators

Argil is an AI agent built specifically for content creators. Our tool automates every step of the video production process, from scripting to publishing, letting you create highly engaging, hyper-personalized short videos in less than 10 minutes.

Because our platform was designed for vloggers, YouTubers and other video creators, Argil can be used as a standalone tool for anyone wanting to create, edit and share videos easily across multiple platforms.

Key Strengths & Features

• Create videos for TikTok, Instagram, YouTube and LinkedIn using the latest AI
• Generate an engaging video script with our AI assistant, or convert a blog post or PDF document into a video
• Build and train your own AI clone so you won’t even need to appear on camera
• Use our automatic editing features, including dynamic B-roll and visual transitions to make your videos more appealing
• Add tags, descriptions and SEO elements to improve your discoverability
• A/B test your videos to help you iterate and improve quickly
• Create highly personalized videos for different audience segments, including multilingual avatars and captions

Who Can Use This Tool?

Argil is specifically designed for content creators who want to streamline video production and create short, personalized videos (up to 2 mins).

Using Argil, video creators can generate hyper-realistic clones they can use again and again, saving them hours of filming time – you won’t even need a video camera.

Our platform can easily be integrated with other tools so you can streamline your content workflow from start to finish.

Workato: The Best Agentic Workflows for Small Businesses

Workato is an agentic AI orchestration platform designed to manage everyday business functions. Also known as “Workato Genie”, the tool uses agentic AI to automate workflows, manage data and integrate multiple applications for smoother, more efficient processes.

For businesses, Workato is a trustworthy tool. It has been recognized as a Leader in several iPaaS reports in 2023-2024, including Gartner, and was named Customer’s Choice in the Forbes 2023 Cloud 100.

Key Strengths & Features

• Connects with over 8,000 applications, databases and ERPs
• Provides agentic applications for specific business functions like IT, Sales and Marketing
• Can clean and score qualified marketing and sales leads, build reusable marketing materials and send targeted emails to different audience segments
• Workato’s “Genies” understand user intent and preferences so can create personalized workflows and make data-informed, autonomous decisions
• Collaborative intelligence means Genies can work with other AI agents and human users to manage processes and streamline operations
• Offers AI-powered insights for continuous improvement
• Uses robust data security and governance measures

Who Can Use This Tool?

Workato’s platform is best suited to small to medium-sized businesses who want to improve their operational efficiency and collaboration between departments. Its low-code interface means it can be used easily by both technical and non-technical team members.

Because of its lack of specialized features and focus on automation over creativity and customization, Workato is not the best choice for content creators outside of business marketing use cases.

Appian: The Best Agentic Workflows for Enterprises

Appian is one of the world’s leading low-code platforms for streamlining business operations through agentic workflows. It is used by successful companies like Natwest and PwC as well as enterprises in the healthcare, retail and e-commerce spaces.

While Appian is primarily built for enterprise automation and is not tailored to suit YouTubers, bloggers or content creators, it can be used to automate workflows, data integration and AI-powered process management.

Key Strengths & Features

• Orchestrates workflows by integrating people, systems and other AI agents to automate repetitive tasks and optimize processes
• Incorporates Machine Learning and Generative AI to enhance decision-making and automate content
• Unifies data from various sources into a single, integrated layer with real-time access and analysis – no need for data migration
• Provides end-to-end experiences across web and mobile interfaces, ensuring seamless interactions between internal and external users

Who Can Use This Tool?

Although Appian is a low-code platform, it is ideally designed for businesses, enterprises and government organizations looking to automate complex workflows.

Content creators looking primarily for automation may find tools like Zapier, Notion or Airtable more accessible and user-friendly. For the creation of content itself, Argil is the best option for AI-powered videos.

Azara: Best Agentic Workflows for Marketing Teams

Azara is a platform that allows users to build, train and deploy customizable AI agents to perform tasks and automate workflows. As well as marketing and content, it can be used across a range of business functions – from customer service to HR.

Unlike Appian, Azara is designed for small businesses and startups. It is built on cloud-based architecture and Machine Learning models, making it extremely secure and scalable for growing businesses who want to streamline content creation and other core processes.

Key Strengths & Features

• Streamlined setup and intuitive interface, requiring no technical expertise
• Agents can autonomously handle complex, multi-step tasks through agentic workflows
• Multi-agent collaboration to enhance efficiency and optimize processes dynamically
• Integrates well with other business applications and systems such as Slack, WhatsApp, email and websites
• Provides industry-standard encryption and security protocols to give you ultimate control over your data
• Automates back office functions, including invoicing and HR

Who Can Use This Tool?

Azara is a great tool for non-technical content creators who are serious about building and deploying their own AI agents through a no-code interface.

AI agents can help you automate tasks such as creating and editing videos, generating social media descriptions, tags and captions, writing blog articles and briefing other creatives.

This platform is a good option for large-scale content creators or marketing teams who need to manage content calendars, schedule posts and coordinate multiple workflows.

Respell: Best Agentic Workflows for Product Developers

Similar to Appian and Workato, Respell is an agentic workflow platform that allows users to automate their business operations. It can be used for sales, marketing, recruitment, operations and product development functions.

When it comes to content creation, Respell can be leveraged to research, brainstorm and generate marketing content using a suite of customizable templates. Respell can also help you optimize content for SEO, conduct market research and enhance audience engagement through personalized outreach.

As of March 1st, 2025, the Respell platform joined Salesforce Agentforce.

Key Strengths & Features

• Provides automated research and analysis to streamline content development
• Integrates with platforms like Notion and Slack to help you manage content calendars and publishing schedules
• Automates lead generation, scoring and personalized outreach for sales purposes
• Offers pre-built AI agents for specialized roles – such as data gathering, research or sales outreach
• Has an easy no-code, drag-and-drop interface

Who Can Use This Tool?

Respell can be used by sales and marketing departments, product development teams and recruiters to automate a diverse range of tasks and workflows. It was not specifically designed for content creators, but could definitely be leveraged to streamline content schedules, ideation and publishing.

Streamline Your Content Creation with Argil Today

When it comes to streamlining and optimizing content creation, agentic workflows are the future.

Not only can AI save you valuable time and resources in your career as a content creator, but it can also make your content more engaging and your processes more efficient – that means fewer bottlenecks, and more time for creativity and strategy.

To optimize your content with agentic workflows (and create videos in under ten minutes!) try Argil for free today.

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