Argil launching an AI UGC Video Generator

Argil launching an AI UGC Video Generator

‍

The importance of UGC cannot be overstated for brands and their marketing strategy, with 92% of consumers trusting UGC more than traditional ads. The research is conclusive: shoppers now rely most on user-generated content (UGC) to inform their buying decisions.

AI UGC video generators are the automated and fully controllable version of traditional UGC but without the logistical headaches that come with managing expensive influencers. Instead, you generate UGC videos with your own virtual influencer made with AI.

This might seem novel at first glance, but unsurprisingly there are already several AI influencers taking over social media with millions of followers. Both Prada and Calvin Klein have worked with Lil Miquela, an AI influencer with over 20 million followers across social media. These campaigns signal the growing trend and popularity for huge brands in working with more controllable and cost effective virtual influencers given they also produce similar results if not better.

However, the market needs more accessibility into this profound technology for brands to create their own AI influencers for UGC, and that’s where Argil comes in.

‍

How Argil's AI UGC Video Generator Works

‍

1) Initial setup

To get started initially it’s as simple as training your avatar by recording a 2 minute video of yourself, a brand representative or a chosen spokesperson. This trains the AI avatar to accurately mimic the body language and voice intonations from your uploaded video and sets the foundation for your automated UGC content.

2) AI-Driven Content Creation

When generating your UGC videos all it requires is a script for your AI avatar to perform. You can either write this yourself or if you get writer’s block you can have our AI writing assistant do it for you and you can just fine tune the script to your specific needs or brand voice.

Every script and subsequent video can be natively translated into different languages for multiple versions of your UGC content to reach wider audiences on a global scale.

3) Dynamic Editing Features

Once your UGC videos are generated you now have the option to fine tune them with our dynamic editing features such as AI B-rolls, transitions, and auto captions which can all be applied automatically to make your content naturally more engaging.

None of the editing within Argil requires any technical know-how or editing skills with third party software, if you want something edited in simply select what you want and add it with a few clicks.

This streamlined editing is also really beneficial for the next step where you can A/B test multiple different edits and versions to see which visual elements, editing styles, and messaging resonates with your audience best.

4) A/B Testing with Argil

By producing UGC videos quicker it provides the opportunity to test more with a diverse range of videos and variants to see which ones demonstrate the best performance. Optimisation through practical A/B tests at scale and with speed can allow your brand to quickly find the most effective type of UGC content to share with your audience.

5) Low-Cost, High-Efficiency Marketing

The ability to create your own UGC videos with an AI UGC generator can help you sidestep the costs associated with managing influencers and focus on producing diverse UGC videos at scale. This presents a cost effective way for budget sensitive brands to leverage the upside of UGC content to help with online sales and conversion.

If you want to start capitalising on this unprecedented AI leverage, skip our waitlist to start using our AI UGC generator here.

‍

3 key Benefits of Using AI UGC Video Generator with AI Influencers

‍

Every brand knows the hurdle that comes with having to produce content at scale for effective marketing. As creators ourselves at Argil, we also understand the pains and costs of scalable video production.

That’s why we built Argil to democratise content creation, and one of those ways is through an AI UGC generator so brands are no longer held back by budgets or the need for equipment, studios, and influencers. But the benefits are not limited to just automated video production:

1) Scalability and Consistency:

The main benefit to an AI UGC generator is the unprecedented scalability it offers. We understand from research that UGC typically leads to 29% increase in online sales, but imagine the competitive advantage from AI influencers with 24/7 availability, full control and consistency of brand messaging, and adaptability to multiple different languages for global reach.

But the real value add is you can achieve this scalability without compromising on overall quality or authenticity. In fact, KFC have notably taken advantage of this technology by creating their own virtual Colonel Sanders who has already promoted big brands such as Old Spice and Dr.Pepper for a highly engaging and cost effective alternative to hiring human influencers.

2) Cost-Effective Content Creation:

Brands can save up to 50% on content creation costs by using AI UGC. KFC are an example of taking advantage of the reduced costs from internalising your influencers for UGC. But not hiring human influencers or production teams for each piece of brand content aren’t the only advantages.

Your own AI influencers are not only cost effective but also far better at producing tests at scale for improved effectiveness of the content itself. Being able to rapidly create and test variants of UGC videos to a scale that traditional UGC can never match, you can understand your brand’s audience and what drives conversion for them far quicker.

3) Improved Audience Engagement through Personalisation:

Understanding your audience faster leads to another benefit that’s key for conversion. Scalable AI UGC with virtual influencers can tailor content to different audience segments more efficiently for personalised content at scale.  We’re looking at multiple AI influencers optimised for higher engagement rates, each with a target audience segment and personalising their content for viewers with different demographics, personas, and preferences to drive higher conversion and more brand loyalty.

If you need promo videos for your brand, join us here to start using Argil to create your own AI influencers for UGC at scale.

‍

Step-by-Step Guide for Brands to A/B Test Product Promotions with Argil

‍

Using Argil’s AI UGC generator, brands can finally create and test product promos at scale without ever incurring the costs of working with real influencers. Here’s how you would start A/B testing your AI UGC with Argil:

Step 1: Identify the Target Audience and Objectives

The first step helps us achieve clarity with our AI UGC. We need to identify the target audience and what we want to achieve with our promos i.e brand awareness, lead generation, sales conversions so we can start defining clear metrics for success. This way we’ll know if our AI UGC is “working” or not.

Step 2: Content Creation and Script Writing

Now it’s time to start generating our scripts for the AI UGC product promos, it’s as simple as it gets, you enter your script into a text box on our centralised app. But if you get writer’s block we also have an AI writing assistant who can do it for you quickly if you wanted to batch create at volume, and you can fine tune or edit without starting from scratch.

It would be wise to create multiple scripts to target different audience segments in order to test variants in messaging, demographics, and languages to really produce diverse content and get as much feedback as possible.

Step 3: Utilise Argil’s AI UGC Video Generator

Once you have the scripts ready to go it’s as easy as pressing the ‘generate’ button and you have your AI UGC videos with your avatar, brand representative, or spokesperson reading the script and promoting your products. In this way you can generate a month’s worth of of UGC in a day.

It’s at this point your multiple scripts come in handy to test variants in messaging but it’s also worth testing different visuals, transitions, and captions to see which styles offer the most engagement from your audience by just clicking them in from our built in editor.

Step 4: Distribute and Monitor Performance

When sharing your AI UGC on to different marketing channels such as social media platforms and email campaigns, be sure to track and monitor its performance against the success metrics we laid out in step 1 to get the right insights from our high volume of AI UGC variants.

It’s important to set up methods internally to achieve this. For example, social media apps have their built in analytics features to easily visualise where your AI UGC is performing well. As for email marketing monitoring open rates and click through rates are a good signal of whether our AI UGC is performing as it should. The tools don’t matter as much as the conscious effort to monitor performance.

Step 5: Analyse and Optimise

By analysing the results from A/B testing your variants you should have a clearer idea of which type of content is performing best for your audience. These insights are crucial for feeding into future campaigns and maintaining a closer understanding of your customers.

Consumer markets are constantly evolving and external factors will always be at play so it’s important to not stop there. The value behind using Argil for AI UGC at scale is the cost effectiveness to generate high volume to test constantly without it being a burden. Brands now have a way to gain insights into their audience by regularly A/B testing their AI UGC which was previously not achievable without bigger budgets or large scale video production teams.

If you want automated A/B tests to understand what resonates with your audience, start creating video with Argil here.

‍

The Future of Marketing with Argil’s AI UGC Video Generator

‍

We all know the marketing industry needs to welcome novel methods and test new solutions to truly capitalise on bringing in wider attention.

With AI UGC however we are in an interesting position where the proof of concept already exists, we were just waiting to capitalise on it with the right tools. Argil’s AI UGC generator now fills this gap to allow for brands to rapidly create and test multiple variants of UGC videos and gain deeper insights into their audience WHILST driving sales and fostering brand loyalty.

This is a glimpse into the unprecedented leverage we now have available, where creativity meets efficiency at scale. Join us to future proof your marketing with cost effective AI UGC at scale by skipping our waitlist here.

‍