Argil launching an AI UGC Video Generator

Argil launching an AI UGC Video Generator

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The importance of UGC cannot be overstated for brands and their marketing strategy, with 92% of consumers trusting UGC more than traditional ads. The research is conclusive: shoppers now rely most on user-generated content (UGC) to inform their buying decisions.

AI UGC video generators are the automated and fully controllable version of traditional UGC but without the logistical headaches that come with managing expensive influencers. Instead, you generate UGC videos with your own virtual influencer made with AI.

This might seem novel at first glance, but unsurprisingly there are already several AI influencers taking over social media with millions of followers. Both Prada and Calvin Klein have worked with Lil Miquela, an AI influencer with over 20 million followers across social media. These campaigns signal the growing trend and popularity for huge brands in working with more controllable and cost effective virtual influencers given they also produce similar results if not better.

However, the market needs more accessibility into this profound technology for brands to create their own AI influencers for UGC, and that’s where Argil comes in.

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How Argil's AI UGC Video Generator Works

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1) Initial setup

To get started initially it’s as simple as training your avatar by recording a 2 minute video of yourself, a brand representative or a chosen spokesperson. This trains the AI avatar to accurately mimic the body language and voice intonations from your uploaded video and sets the foundation for your automated UGC content.

2) AI-Driven Content Creation

When generating your UGC videos all it requires is a script for your AI avatar to perform. You can either write this yourself or if you get writer’s block you can have our AI writing assistant do it for you and you can just fine tune the script to your specific needs or brand voice.

Every script and subsequent video can be natively translated into different languages for multiple versions of your UGC content to reach wider audiences on a global scale.

3) Dynamic Editing Features

Once your UGC videos are generated you now have the option to fine tune them with our dynamic editing features such as AI B-rolls, transitions, and auto captions which can all be applied automatically to make your content naturally more engaging.

None of the editing within Argil requires any technical know-how or editing skills with third party software, if you want something edited in simply select what you want and add it with a few clicks.

This streamlined editing is also really beneficial for the next step where you can A/B test multiple different edits and versions to see which visual elements, editing styles, and messaging resonates with your audience best.

4) A/B Testing with Argil

By producing UGC videos quicker it provides the opportunity to test more with a diverse range of videos and variants to see which ones demonstrate the best performance. Optimisation through practical A/B tests at scale and with speed can allow your brand to quickly find the most effective type of UGC content to share with your audience.

5) Low-Cost, High-Efficiency Marketing

The ability to create your own UGC videos with an AI UGC generator can help you sidestep the costs associated with managing influencers and focus on producing diverse UGC videos at scale. This presents a cost effective way for budget sensitive brands to leverage the upside of UGC content to help with online sales and conversion.

If you want to start capitalising on this unprecedented AI leverage, skip our waitlist to start using our AI UGC generator here.

Integrating Argil's AI UGC Generator with Other Marketing Tools

When using an AI UGC Video Generator, it’s important to integrate with other tools for a seamless, efficient content workflow.

A connected AI ecosystem is vital to creating regular, cohesive content that stands out. Integrating Argil with Make.com (a no-code automation platform) and other tools can help you work more efficiently, save money and optimize your content for each platform without manual effort.

Here are just some of the integrated workflows possible with Argil.

Connecting UGC Content to CRM Systems

Create an account on Make.com and link it with Argil as well as a CRM (such as Salesforce). This will trigger a scenario in which new UGC videos automatically create or update contact records in your CRM.

By creating this autonomous workflow, you’ll have a comprehensive view of your contacts, saving you 2-3 hours of manual data entry per week.

Automatic Social Media Scheduling and Sharing

Using Made.com, you can connect Argil with social media management tools (like HootSuite) and set up autonomous workflows to schedule or share your videos once they’re ready.

This will help you maintain a consistent posting schedule, increase audience engagement and save you 2-3 hours per week of manual posting and scheduling time.

Embedding Videos into Emails

With Argil x Make, it’s easy to connect your AI UGC Video Generator to your email platform (e.g. MailChimp, Hubspot) and create workflows that automatically create videos and embed them into newsletters and email campaigns.

This will improve your email performance and potentially boost your click through rates, all while saving you 3-5 hours per week.

Connecting Product Demos with Ecommerce Platforms

Connect Argil x Make with an ecommerce platform like Shopify, and you can automatically embed your UGC videos into product pages once they’ve finished rendering. This could increase conversions and sales while saving you 3-5 hours every week.

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3 key Benefits of Using AI UGC Video Generator with AI Influencers

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Every brand knows the hurdle that comes with having to produce content at scale for effective marketing. As creators ourselves at Argil, we also understand the pains and costs of scalable video production.

That’s why we built Argil to democratise content creation, and one of those ways is through an AI UGC generator so brands are no longer held back by budgets or the need for equipment, studios, and influencers. But the benefits are not limited to just automated video production:

1) Scalability and Consistency:

The main benefit to an AI UGC generator is the unprecedented scalability it offers. We understand from research that UGC typically leads to 29% increase in online sales, but imagine the competitive advantage from AI influencers with 24/7 availability, full control and consistency of brand messaging, and adaptability to multiple different languages for global reach.

But the real value add is you can achieve this scalability without compromising on overall quality or authenticity. In fact, KFC have notably taken advantage of this technology by creating their own virtual Colonel Sanders who has already promoted big brands such as Old Spice and Dr.Pepper for a highly engaging and cost effective alternative to hiring human influencers.

2) Cost-Effective Content Creation:

Brands can save up to 50% on content creation costs by using AI UGC. KFC are an example of taking advantage of the reduced costs from internalising your influencers for UGC. But not hiring human influencers or production teams for each piece of brand content aren’t the only advantages.

Your own AI influencers are not only cost effective but also far better at producing tests at scale for improved effectiveness of the content itself. Being able to rapidly create and test variants of UGC videos to a scale that traditional UGC can never match, you can understand your brand’s audience and what drives conversion for them far quicker.

3) Improved Audience Engagement through Personalisation:

Understanding your audience faster leads to another benefit that’s key for conversion. Scalable AI UGC with virtual influencers can tailor content to different audience segments more efficiently for personalised content at scale.  We’re looking at multiple AI influencers optimised for higher engagement rates, each with a target audience segment and personalising their content for viewers with different demographics, personas, and preferences to drive higher conversion and more brand loyalty.

If you need promo videos for your brand, join us here to start using Argil to create your own AI influencers for UGC at scale.

Advanced Use Cases for AI UGC Beyond Product Promotion

AI UGC Video Generators are often used to create content that promotes products for brands and businesses.

Companies often pay real-life content creators or generate AI influencers to “sell” their products through social media content, product demos and video reviews.

However, UGC content has unlimited potential to streamline business operations, boost engagement and help companies overcome common marketing challenges.

Here are some ideas for use cases outside of product promotion.

Event Promos and Recaps

You can use AI UGC Video Generators to create AI influencers to promote (or recap) branded events on social media.

Usually, paying an influencer or creator for this kind of content is expensive, and there may be a long wait time.

You can overcome these challenges by creating your own hyper-realistic AI influencer with Argil and training it to deliver video scripts and share information about your business. Using AI B-roll, dynamic captions and animated elements, you can create videos in under ten minutes, reducing traditional production time by 80%.

Crisis Communication and PR

Sometimes, businesses need to communicate urgent messages on social media or directly to customers.

Argil’s AI UGC Video Generators can help you create professional crisis PR messages in minutes, with preset templates for various scenarios to cut your response time by up to 70%.

Using our text-to-video function, you can upload a text document – such as a press release or written PR statement – and we’ll generate a concise, engaging video script in seconds. You can then use one of our pre-trained, professional avatars to deliver your message, or create your own by uploading a two-minute video of yourself speaking.

Seasonal Marketing Campaigns

Creating marketing content for each new season is resource-intensive. Using an AI UGC Video Generator can save you days of filming and editing time by adapting your pre-existing marketing videos for different seasons, holidays and promotions.

Customize your avatars with seasonal clothing and accessories and use our automatic editing features to create festive videos, compete with B-roll and contextually relevant visual transitions, captions and animated elements.

How Argil's UGC Video Generator AI Compares to Traditional Influencer Marketing

Cost and ROI

Hiring traditional influencers can be extremely expensive, especially if you’re looking for someone with a broad reach – generally, the bigger the platform, the more they’re going to charge.

Influencers can charge anything from $1K to $10K per post, which many brands can’t afford, especially when they’re unsure what ROI an influencer campaign will generate.

Argil’s UGC Video Generator AI completely eliminates this expense by creating lifelike, ultra-realistic AI influencers for just $39 per month. AI-generated videos can also be repurposed and shared across multiple platforms, increasing ROI without additional spend.

Production Time

Running a campaign with a traditional influencer requires substantial negotiation and often several rounds of edits and approval. This can take weeks if not months.

Argil’s UGC videos can be created in under ten minutes using AI influencers. You’ll be able to instantly edit and adjust the messaging, visuals and tone of your videos without causing delays to your production schedule.

Brand Consistency

Hiring multiple influencers can dilute your brand messaging, and you may feel you have limited control over influencer-generated content.

Argil allows full creative control and consistency across campaigns. Our sophisticated AI gets to know you and your brand and can ensure the tone, style and messaging in your videos is on-point. Argil’s AI agent will even make smart suggestions based on past performance, current trends and future predictions to help you improve and optimize your content.

Content Performance and Engagement

Human influencers may have fluctuating engagement rates, and audience perception of them might change over time. With an AI influencer, you’ll see more consistent levels of engagement and will be in full control of your content.

Argil also integrates easily with analytics platforms for real-time performance tracking, so you can monitor your videos’ performance and make any necessary adjustments.

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Step-by-Step Guide for Brands to A/B Test Product Promotions with Argil

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Using Argil’s AI UGC generator, brands can finally create and test product promos at scale without ever incurring the costs of working with real influencers. Here’s how you would start A/B testing your AI UGC with Argil:

Step 1: Identify the Target Audience and Objectives

The first step helps us achieve clarity with our AI UGC. We need to identify the target audience and what we want to achieve with our promos i.e brand awareness, lead generation, sales conversions so we can start defining clear metrics for success. This way we’ll know if our AI UGC is “working” or not.

Step 2: Content Creation and Script Writing

Now it’s time to start generating our scripts for the AI UGC product promos, it’s as simple as it gets, you enter your script into a text box on our centralised app. But if you get writer’s block we also have an AI writing assistant who can do it for you quickly if you wanted to batch create at volume, and you can fine tune or edit without starting from scratch.

It would be wise to create multiple scripts to target different audience segments in order to test variants in messaging, demographics, and languages to really produce diverse content and get as much feedback as possible.

Step 3: Utilise Argil’s AI UGC Video Generator

Once you have the scripts ready to go it’s as easy as pressing the ‘generate’ button and you have your AI UGC videos with your avatar, brand representative, or spokesperson reading the script and promoting your products. In this way you can generate a month’s worth of of UGC in a day.

It’s at this point your multiple scripts come in handy to test variants in messaging but it’s also worth testing different visuals, transitions, and captions to see which styles offer the most engagement from your audience by just clicking them in from our built in editor.

Step 4: Distribute and Monitor Performance

When sharing your AI UGC on to different marketing channels such as social media platforms and email campaigns, be sure to track and monitor its performance against the success metrics we laid out in step 1 to get the right insights from our high volume of AI UGC variants.

It’s important to set up methods internally to achieve this. For example, social media apps have their built in analytics features to easily visualise where your AI UGC is performing well. As for email marketing monitoring open rates and click through rates are a good signal of whether our AI UGC is performing as it should. The tools don’t matter as much as the conscious effort to monitor performance.

Step 5: Analyse and Optimise

By analysing the results from A/B testing your variants you should have a clearer idea of which type of content is performing best for your audience. These insights are crucial for feeding into future campaigns and maintaining a closer understanding of your customers.

Consumer markets are constantly evolving and external factors will always be at play so it’s important to not stop there. The value behind using Argil for AI UGC at scale is the cost effectiveness to generate high volume to test constantly without it being a burden. Brands now have a way to gain insights into their audience by regularly A/B testing their AI UGC which was previously not achievable without bigger budgets or large scale video production teams.

If you want automated A/B tests to understand what resonates with your audience, start creating video with Argil here.

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The Future of Marketing with Argil’s AI UGC Video Generator

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We all know the marketing industry needs to welcome novel methods and test new solutions to truly capitalise on bringing in wider attention.

With AI UGC however we are in an interesting position where the proof of concept already exists, we were just waiting to capitalise on it with the right tools. Argil’s AI UGC generator now fills this gap to allow for brands to rapidly create and test multiple variants of UGC videos and gain deeper insights into their audience WHILST driving sales and fostering brand loyalty.

This is a glimpse into the unprecedented leverage we now have available, where creativity meets efficiency at scale. Join us to future proof your marketing with cost effective AI UGC at scale by skipping our waitlist here.

Additional Monetization Strategies for AI-Generated UGC Content

As AI-generated UGC content becomes more mainstream, the potential for success becomes limitless. Here are some key monetization strategies you can leverage.

Licensed AI Influencers

With Argil’s UGC Video Generator AI, you can generate AI influencers for brands to license for campaigns. Lil Miquela’s work with Calvin Klein, Prada and Samsung is a great example of this strategy in action.

By licensing an AI influencer, you can expect to generate revenue through one-off licensing fees as well as recurring usage fees.

Ad Revenue

Another strategy is to publish AI-generated content on ad-supported platforms like YouTube. Some influencers also make money directly through platforms such as TikTok, such as Imma, a pink-haired Japanese digital persona who often stars in TikTok dances and reaction videos.

Performance-Based Pricing Models

Clients can also pay to collaborate with your AI influencer based on engagement metrics – also known as ‘pay-per-performance’ fees. This is a particularly scalable strategy as it is tied to measurable success. The more engagement you generate for one company, the more you can charge future clients, and so on.

White-Label Services for Agencies

Another option is to offer AI UGC content services as a white-label solution for marketing and branding agencies. You can monetize this through project-based pricing, monthly retainers or subscription plans.

Agencies usually work with several clients at a time, so you’ll be able to generate consistent income through this strategy, and it’s perfectly scalable to different industries.

Subscription Content Libraries

You can also create a library of AI-generated avatars or UGC for businesses to subscribe to for a monthly or annual fee. This strategy has consistent recurring revenue potential and is adaptable to different industries and use cases.

AI influencers present many innovative monetization strategies beyond product marketing. To maximize revenue potential, it’s a smart idea to combine several strategies – such as pairing subscription-based content with white-label services or AI influencer ad revenue.

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