Wondering how to create B2B Facebook ads graphics for physical products? In this article, we’ll show you how to get noticed with Argil.
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Want to create B2B Facebook ads graphics for physical products?
For B2B marketers, promoting physical products on Facebook and other social platforms can be challenging. It’s likely that a user will only look at your ad for a couple of seconds or scroll past it entirely, so you don’t have much time to showcase the value of your product and capture their attention.
B2B is also a saturated marketplace, with companies all over the world competing for ad space. To stand out and generate sales requires a smart, scalable marketing strategy that doesn't swallow up your resources.
In this article, we’ll share some best practices for creating B2B Facebook ads graphics for physical products. We’ll also explore why static graphics may not get you the desired results and propose Argil as an AI-driven alternative.
If you want to save time and money AND get more ad clicks through AI-driven demos and UGC videos, then keep reading.
One of the core principles of B2B marketing is to highlight the benefits of your product rather than focusing on its features.
Your audience has a problem and they’re looking for a solution. In your ad, you should emphasize how your product solves that problem better than any other product on the market. Focus on benefits like improved efficiency or cost savings, and use concise copy that doesn’t overwhelm the visual elements of your ad.
As we’ve already mentioned, you don’t have much time to win over your audience on Facebook – especially with a static image. Therefore it’s important to use bold, eye-catching imagery to show your product in action.
Let’s say you sell printers for offices. It’s best to show the printer being used in a busy office to help viewers connect emotionally with your product.
You should also consider adding elements like arrows or icons to highlight key product features and draw the viewer’s eye.
This is one of the most important tips for creating B2B Facebook ads graphics for physical products, but it’s often overlooked.
98.5% of Facebook users browse on their mobiles, so your ad should be optimized for small screens. This means your font should be large and readable, and your images should display bold, high-contrast colors to maximize engagement.
It’s tempting to overcomplicate Facebook ads and try to cram as much information into the small space as possible, but this will overwhelm audiences and make them scroll past.
B2B buyers tend to make decisions based on value and logic, so your ad should get to the point quickly. Keep it simple and highlight the benefits quickly using bold headlines and a clear call to action (CTA).
This infographic ad from ergonomic chair manufacturer Herman Miller showcases the product at an angle to demonstrate its USP – that it is lightweight and moveable.
This ad from Dell shows their products in action and uses minimal copy to convey one of the product’s key benefits (speed) and how this helps the user (by making their life easier).
This image showcases the EMAIKER wired USB headset being used by a human but focuses on one key benefit – the product’s compatibility with common office communication tools.
Advertising a physical product can be challenging. You need to be able to demonstrate the quality, functionality and scale of your product, and you don’t have much space or time to win over your audience.
While static images can be useful for building brand awareness and highlighting the key benefits of using your product, they lack the storytelling power of a well-made video. Think about it: is an image really able to convey your product’s functionality better than a short video?
Studies show that video ads generate 47% more clicks than static images. However, most small companies and startups don’t have the budget to pay a production team or hire expensive filming equipment.
This is where AI agents like Argil come in. Instead of creating B2B Facebook ads graphics for physical products, you could be generating high-quality, super-engaging videos for as little as $39 per month and sharing them across all your social channels for optimum engagement.
Argil is an innovative AI solution that allows B2B marketers to create personalized product demonstrations and UGC videos in under ten minutes.
Using Argil, you can automate the entire video production process, from scripting to editing and publishing. You can even use our AI avatars to demonstrate humans interacting with your product in a natural, hyper-realistic way.
If you or a company representative want to speak in your videos, you can train an AI clone to look and sound exactly like you. This is a flexible, convenient and affordable way to create videos that can scale along with your business.
For B2B marketing, the opportunities for creating videos with Argil are limitless.
If you want to focus on value, you could create comparison videos to highlight how well your product performs against competitors.
You could also create testimonials or UGC videos showcasing clients who have tried and loved your product to establish brand trust and awareness.
You can also create product demos and interviews using multiple avatars, as well as talking-head-style videos.
With Argil, you can slash your marketing costs and reduce production time by 80%. As our AI agent gets to know your brand, you’ll save even more time with auto-edits and intelligent insights that help you improve and optimize your content.
You can also create videos in multiple languages or with multilingual captions for different audience segments, allowing you to advertise to a global audience and scale exponentially.
With the added advantage of easy A/B testing, you can also monitor the performance of your videos and improve your content based on real-time data insights.
Lower costs, time savings and more click-throughs on your ads – using Argil really is a win/win for B2B brands.
Instead of creating B2B Facebook ads graphics for physical products and not getting the engagement you deserve, unlock the potential of video marketing without the high costs or long lead times.
By embracing AI agents like Argil, you can showcase your product’s true value and drive more sales from your Facebook ads with product demos, UGC videos and more, allowing you to scale with ease.
Find out more about our latest avatar update – Argil 2.0 – or sign up to get started right away.
