Create Videos in Alex Hormozi Style (Complete Guide)

Alex Hormozi is a successful entrepreneur, investor and philanthropist with millions of followers on YouTube and Instagram.

Hormozi’s viral videos have inspired content creators all over the world who want to replicate his style and grow their following. In this article, we’re going to show you how.

With Argil, you can create videos emulating the classic Alex Hormozi subtitle colours, “talking-head” style and storytelling method. Plus, thanks to our sophisticated AI clone technology, you won’t even need a video camera.

Let’s get started!

Who is Alex Hormozi and What is His Video Style?

For the uninitiated, Alex Hormozi is a successful entrepreneur and content creator whose net worth exceeds $100 million. He is the Co-CEO of Gym Launch as well as being an author, actor, podcaster and public speaker.

Alex began his career creating videos in his closet using a webcam and now has millions of followers on Instagram, YouTube and TikTok.

His videos employ a classic storytelling method to attract viewers:

• An engaging, viral “hook”
• A story in which he expresses his personal “take” or opinion
• A strong call-to-action (CTA)

His videos are usually about sales, building wealth and healthy eating.

Alex Hormozi Subtitle Colours and Other Distinctive Features

Subtitle Font and Style

Alex Hormozi subtitles colours are important because they are one of the first things viewers see when they click on his videos. He uses these subtitles to introduce the “hook” – an important rule to follow, as 50% of people watching videos on TikTok or Instagram do so without their audio on.

Over the years, Hormozi has used different subtitle fonts and styles for his captions including TheBoldFont, with the text all in lowercase with shadow and no stroke.

Now, Alex uses the font Anton, with the text in uppercase, a little shadow and a yellow stroke pop-in effect from bottom to top. He also uses animations and emoticons to illustrate the topics of his conversation to enhance engagement and sometimes changes the colours of keywords in his videos to accentuate them.

Whatever video platform you’re using, it’s really easy to download these fonts, tweak your subtitle settings and replicate Alex’s viral style.

Video Editing

As well as eye-catching animations, emojis and different coloured captions, Alex’s Hormozi’s video editor employs other tricks to make his videos more engaging.

Visual transitions help to break up each video clip, such as light flares. These help to maintain the viewers’ interest and keep them watching.

Other editing techniques include video demos, graphics, text overlays and B-roll footage. Not only do these visual edits help to boost retention rates, they also enhance viewer understanding, making his videos easier to follow.

How to Replicate Alex Hormozi’s Style Using Argil

Alex Hormozi’s style is colourful, engaging and follows a strict content structure – it’s also easy to replicate with the right tools.

Argil is an all-in-one, AI-powered video production platform that lets you create short videos in minutes. Using our simple interface, you can create a video from scratch or transform a blog post or Reddit thread into a short, engaging video to share on your socials.

There are tons of similar tools on the market today (such as Synthesia, HeyGen and HaiLuo), but Argil is unique for a few reasons.

1. It’s easy to use, and there is no learning curve for non-technical content creators
2. You don’t need a video camera. Instead, you can train an extremely lifelike AI clone who looks and speaks exactly like you
3. You have access to all our editing features in one place, with no hidden costs or extra tools needed

With Argil, you can easily replicate Alex Hormozi’s success on platforms like YouTube, TikTok and Instagram.

Create a Compelling Hook

One of the keys to Hormozi’s success is that he knows how to tell a good story. He begins with an engaging hook and then tells a relevant anecdote that has a personal connection to his life. He shares more opinions than facts to encourage engagement and dialogue, and because people are interested to hear what he has to say.

In order to engage your viewers from the start and get them invested in your story, you’ll need to come up with a compelling hook. Argil can help with this. Our script generator can pull out the viral hook of your existing content (say, a blog post that’s performed well or a popular post on Reddit) and help you develop an enticing video script.

Copy Hormozi’s “Talking Head” Style

One of the most popular video styles on YouTube is the “talking head” format, because it helps viewers build personal connections to the creators. When you’re watching a talking head video, it feels like the person in the video is speaking directly to you.

Alex Hormozi adopts this style with great success. He manages to maintain visual interest in his content while fostering a personal connection to his audience and conveying a sense of authenticity.

These videos are simple to create. Alex uses a video camera, but if you don’t want to perform on screen or splash out on expensive equipment, we’ve got good news for you.

Using our platform, it’s easy to create an AI clone to perform your video script.

All you need to do is upload a two-minute video of you speaking, and we’ll use this to train your very own lifelike AI clone that mirrors your appearance, speech and mannerisms. Using this technique, you’ll be able to maintain the personal and authentic connection to your audience while making videos ten times faster, saving hours of filming and editing time.

Everyone knows consistency is the key to growth as a content creator. With Argil’s AI clones and editing features, you can create and share new videos in minutes.

Emulate Alex Hormozi Subtitle Colours

There are various subtitle styles and fonts available with Argil, so you can emulate Alex Hormozi subtitle colours or create your own captioning style.

Just remember to keep your subtitles nice and big (around 22 points) so that people can read them. Alex Hormozi usually places his captions in the middle of his videos so they’re easy to follow, but you might want to try A/B testing a few different caption styles to see which videos perform best.

Add Visual Edits with No Extra Tools Needed

Unlike Hormozi, most new and smaller content creators can’t afford to pay a professional video editor. The good news is, with the latest and most sophisticated AI tools, you don’t need to.

With Argil, you can create professional-grade videos in minutes. Our platform provides automatic visual transitions, dynamic B-roll, visual elements and multi-language subtitles, all available through our simple editing interface.

Our pre-edited drafts will save you time by adding features automatically, which you can tweak to match your personal style.

Try Argil for Free Today

Are you ready to emulate Alex Hormozi’s style and create your own engaging short videos today?

With Argil, you can replicate the famous Alex Hormozi subtitle colours, as well as employing his storytelling and editing techniques to build your own platform on YouTube, TikTok and Instagram.

It couldn’t be easier to get started. Sign up to Argil and try our AI-powered video platform today. Create your own AI clone and trial our comprehensive editing features – and you could be the next Alex Hormozi.

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