Deepfake technology gets a bad rap, but it has many positive uses. Let’s explore the ethical use of free deepfake tools and how to choose the right platform.
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Deepfake technology is a type of artificial intelligence used to create convincing fake images, videos and audio recordings, often depicting real or non-existent people.
Deepfake content is a type of synthetic media that can be used in marketing, content creation, scientific research and even medical applications, such as helping people hear their voice again if they are no longer able to speak.
However, with little regulation, it’s not hard to see why deepfake gets a bad rap. In the wrong hands, this kind of technology can be used to spread misinformation, deliberately mislead audiences and cause harm.
Because AI is getting increasingly sophisticated, it can be difficult for viewers to tell whether or not a video is real. For this reason, it is more important than ever to use deepfake AI ethically. In this article, we’ll explore the ethical use of free deepfake technology and AI video generation to create content, as well as how to spot a trustworthy platform.
Although free deepfake tools are fairly new, the concept of “deepfaking” can be traced back to the 1990s and the use of CGI to create realistic images of humans.
The term “deepfake” really gained traction in the 2010s, however, when the availability of large datasets led to key developments in machine learning and computing resources that resulted in AI. Deepfake itself began in negative circumstances, in which Reddit users would share unethical artificially created images on a now-deleted forum.
In 2014, Ian Goodfellow and his team introduced the machine learning concept now known as Generative Adversarial Network (GAN), which would eventually enable the next generation of sophisticated image, video and audio deepfakes.
Now, open-source AI deepfake tools have been tested and used by legions of professionals, hobbyists and content creators to generate content for all sorts of purposes.
Deepfake technology can be used to swap out faces in videos and movies, recreate voices of long-dead actors or media figures, create avatars to appear in marketing content and for all sorts of other applications.
Since 2019, countries around the world have been exploring legislative measures for the safe use of such technology – and the introduction of free deepfake tools complicates the situation further. Now, anyone can create AI-generated content, which has both good and bad consequences.
Tools like Reality Defender can help users identify whether an image or video is real or manipulated, but many say we need federal legislation in the US to regulate and prevent the harmful use of AI.
AI agents like Argil advocate for the use of ethical deepfake technology and its many benefits. A trusted AI tool can be used to create videos of yourself for all kinds of purposes without you having to appear on camera.
Our approach focuses on empowering content creators and businesses to create personalized videos effectively and efficiently while adhering to strict ethical guidelines.
To train an AI clone, Argil users are required to upload a video of themselves speaking, ensuring that videos are created with explicit consent.
We also emphasize privacy and protection, ensuring that you retain full creative and commercial rights to the content you create with our platform.
There are plenty of free deepfake tools in the market, however, and they can’t all be trusted. When choosing an ethical AI video generator, here are some tips to help you choose the right platform and share content ethically.
Does the free deepfake tool require explicit consent before generating AI avatars? You should also look for information surrounding content misuse, user data and security.
If you’re sharing AI-generated content, you should make this clear. Although it is generally the responsibility of a creator to share when videos or images are AI-generated, there is no rule demanding this.
A deepfake or AI generator tool should have strict policies against using AI for deceptive purposes. Depending on where you live, your content may also need to comply with local regulations or deepfake disclosure laws, so be sure to do your research before you start.
The platform you’re using should focus on positive applications, such as content creation, marketing, education and accessibility rather than manipulation or disinformation. Spend a bit of time researching your chosen provider and other creators who have used their tools.
The problem with many free deepfake tools is simply that avatars have limited customization options so appear robotic and unreal. Argil is different – our AI avatars are hyper-realistic and allow users to have complete control over their avatars. Users should also be able to edit, refine and remove AI-generated video content easily.
It’s important to remember that AI has far more positive use cases than negative ones. The introduction of free deepfake tools has democratized the worlds of content creation and marketing, allowing people without huge budgets or technical skills to share their work with the world and create more content, faster.
Here are some ethical use cases for free deepfake technology.
Educators can create training videos quickly and easily using an AI-powered video generation tool.
All they need to do is upload a PDF and Argil’s AI can create a video script, train an AI avatar, and add dynamic editing features like B-roll and transitions to make videos more engaging – all in a matter of minutes.
It’s easy to personalize these videos with tailored content to different audiences and change the speaking language of the avatar or add multilingual captions for diversity and accessibility.
Content creators could use a tool like Argil to share their blog or Substack content with a wider audience through short, shareable videos. Creators can use these videos to generate leads through social media or to share content in a more accessible format.
Again, videos can be created in a matter of minutes using our text to video converter and can be customized to match different personal brands and aesthetics.
For brands who want to unlock the power of User-Generated Content but don’t have the budget for influencer marketing or paid user campaigns, AI is the ultimate solution.
Businesses can either hire an influencer and train their avatar to create videos more quickly and affordably, or they can create an entirely AI influencer like Lil Miquela to market their brand.
AI video generation offers many benefits in terms of affordability, scalability and creativity. However, there are also ethical considerations to bear in mind.
Using a free deepfake generator can be risky, and you don’t always get the quality you’re looking for with non-paid tools. With Argil, however, you can try all of our tools for free, create your own avatar and generate a shareable video, just by signing up.
If you want to unlock our premium features and create even more avatars and videos, paid plans start at just $39 per month, so you can scale your personal brand or business ethically without blowing your budget.
Sign up for free today, and unlock the benefits of ethical AI video generation.
