How to Automate Blogs and Newsletters to Video Using Argil’s Clip Converter

How to Automate Blogs and Newsletters to Video Using Argil’s Clip Converter

There is no denying that video content is king. Currently, video content outperforms image and text on almost all social media platforms, generating 48% more views and 1200% more shares.

Popular social media platforms like TikTok, Instagram, and, of course, YouTube now prioritize video over other mediums to maximize engagement.

This is great news for brands and content creators who leverage video in their marketing strategies, but it does mean those who can’t create videos due to time or budget restraints will miss out on crucial engagement.

Luckily, there is a way for smaller businesses and creators without huge video production budgets to create professional, high-converting videos without spending a large amount of time or money – by automating video production.

In this article, we’ll explore how you can turn your text-based content (such as blogs and newsletters) into videos using AI.

Specifically, we’ll introduce Argil’s Clip Converter and provide a step-by-step guide on how to create video content in minutes using your existing text.

The Video Automation Business Model: Earning with AI-Generated Content

Automating video production allows content creators to scale their efforts and increase their output without investing vast amounts of time or money into the process.

There are plenty of examples of popular YouTube and TikTok channels that use automated text to video tools to generate income – from entertainment channels like Watch Mojo to finance and stock analysis accounts like Whiteboard Finance, and even popular medication and relaxation channels – with some making 6-7 figures just from advertising revenue!

Content creators can monetize their video content in several ways, from getting paid for ads on platforms like YouTube to offering brand sponsorships and affiliate links on TikTok and Instagram. AI-generated content will help you speed up and simplify the process of making videos, meaning you’ll be able to create more content in a shorter time frame, driving more revenue.

Some people worry that automated content will lack personality or be too obviously AI-generated. However, when you’re using tools that leverage the latest, most sophisticated AI technology, that simply isn’t the case.

Adding a human touch by creating your own AI clone will enhance the personal aspect of your videos, increasing the likelihood of converting viewers into followers or customers and building trust in your audience.

A standout example of a company that’s used AI-generated video content to grow on social media is popular beauty and skincare brand, Sephora. Sephora has consistently used AI video content across platforms like Instagram, TikTok and Snapchat to create product demos, beauty tutorials and even AR experiences where viewers can ‘try on’ their makeup digitally. Their AI strategy has enhanced engagement with their content, creating a personalized, interactive shopping experience that their followers love.

Why Convert Text to Video Using An AI Clip Converter?

Argil’s text to video AI software – will take your existing written content, such as a blog article or email newsletter, and turn it into a video. The tool will then add B-roll, captions and transitions to make your video more visually appealing. You can either use an existing AI clone from our library of avatars or create your own in minutes.

Repurposing your existing content is a no-brainer. While it will obviously save you time and money because you won’t have to write a new script or come up with new ideas, there are other engagement-based benefits to using AI.

Text to Video AI Conversion Brings SEO Benefits

Did you know that repurposing your existing content could help you rank better on search engines? That’s because search sites like Google tend to favor pages with mixed media, including video. So even if the video featured on your page is just your blog article or page content in video format, that page will rank better in search engines and therefore get more views.

Offering multiple content mediums is also good for accessibility, as it gives people the chance to decide how they would like to digest the content and means people with different abilities can still access and understand your message.

Text to Video AI Helps to Amplify Content

By using text to video AI software, you’ll be able to turn one piece of content – such as a blog article, social media snippet or newsletter – into multiple, creating a content ecosystem that drives traffic from various channels.

For example, let’s say you write up a case study from a recent client project and publish it to your website. You’re proud of the work you did for the client, you got a great testimonial or review, and you want to share it with your followers to hopefully generate new business.

Using text to video software, you could create a visually stunning video of your recent case study using a realistic avatar of yourself speaking, and upload it to YouTube. You can then use that same video to generate smaller clips to share on Instagram, Tik Tok and Facebook to showcase your work. All of this could be achieved in minutes.

Text to Video AI Will Boost Conversion Rates

Generally speaking, videos have higher conversion rates than other forms of content because they can convey a huge amount of information in a short time frame. Consumers can also digest content audibly and visually, which most people find more engaging than, say, a written newsletter or infographic.

For example, if you’re trying to sell a product or service, you’d be better off explaining its core features in a short video than through a written description because people are more likely to make a purchase after viewing a product video.

Using an AI video creator, you can add engaging visual elements to your videos, such as clickable ‘Buy Now’ buttons and animations to showcase popular features.

How to Convert Blogs and Newsletters to Video Using Argil

Step 1: Choose Your Content

First, you’ll need to select a blog post, article or newsletter to convert into a video. It’s a good idea to pick a piece of content that has already performed well or aligns with your current sales or marketing goals.

Step 2: Upload a Short Video to Create Your AI Clone

To create a lifelike AI clone that mimics your speech and body language, it couldn’t be easier. Simply upload a two-minute video of yourself speaking directly into the camera in a well-lit area. You can then use Argil’s customization tools to tweak your avatar until you’re happy with it.

Step 3: Paste Your Text into Argil’s Clip Converter

Next, you’ll need to copy and paste your text content into Argil’s Clip Converter. It’s important to tweak the content here so that it’s suitable for video – we recommend using a compelling hook, creating a great title and subheadings and making clear, concise points.

Remember: the first few seconds are crucial for capturing the audience’s attention and summarizing the main points of the video. You’ll also want to make sure you include a strong CTA (Call to Action) to instruct the viewer on what to do next – visit your website, subscribe, or purchase a product.

For optimization purposes, you’ll also want to include descriptions and tags for SEO that contain your keywords. This will improve your video’s discoverability. Assuming your blog article or newsletter was already SEO-optimized, you can use the same keywords, or you can conduct keyword research to find new ones.

Step 4: Customize Your Video

Argil offers a variety of customization features, such as AI B-roll, transitions and captions, so you can make sure your video adheres to your brand’s style. We recommend leveraging the specific features of the platform you’re creating your video for – for example, if you’re creating a short video for TikTok, add sound effects, if you’re creating one for YouTube, add Subscribe buttons and an end screen.

Step 5: View and Edit Your Video

You can use Argil’s AI editing suite to edit and tweak your video until you’re happy with the result. Here, you can adjust the script, alter captions and tweak video elements to make sure your video is as visually compelling as possible while staying true to your brand.

Using Argil’s A/B testing feature, you can also test out which videos work best to help you find the most effective content style. Our software can quickly generate videos with different scripts, captions or visuals to help you find what resonates best with your audience.

Step 6: Publish and Distribute Your Video

Once you’re happy with your video, you can publish it on multiple platforms such as YouTube, LinkedIn, TikTok and Instagram.

Make sure to optimize for each platform to ensure maximum reach. You can also share your videos in newsletters and other social media channels to drive new viewers to the original content and increase visibility.

For example, if you upload your video to YouTube, the platform makes it very easy for you to share that content to other platforms like LinkedIn and Facebook and even embed it into your website.

You can see the video quality for yourself by testing out some of our AI clones.

Embrace the Future of Content Creation with Argil

Automating your text to video process will save you vast amounts of time and money while delivering high conversion rates. You’ll also be able to create and distribute multiple forms of content very quickly and easily, meaning you’ll maximize your reach and connect with new audiences.

Why not get started with Argil today and try out our clip converter with a simple piece of text? Sign up for our free trial to scale up your content game and grow your audience quickly with AI-powered video content.

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