How to build an audience on TikTok in 2024 with minimal budget

How to build an audience on TikTok in 2024 with minimal budget

If you hear Tik Tok and assume it’s a platform for casual dance videos, I’m sorry to inform you that you have fallen behind.

The speed at which social platforms evolve now are unprecedented, Tik Tok is the best social media for organic reach making it the most cost-effective marketing platform for brands and creators.

With their unique algorithm anyone can go viral on Tik Tok regardless of follower count or channel size, and people know it. For this reason competition has increased which is why a sustainable, budget-friendly approach to creating consistent content is essential in 2024.

In this article we’ll outline some cost effective tools and 4 simple steps you can take to building an audience on Tik Tok without needing a big budget or multiple hours blocked out of your week.

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Step 1: Understanding TikTok’s Algorithm and Trends in 2024

Tik Tok does indeed have a unique algorithm that’s helped countless tiny accounts blow up and go viral with one video. We can’t understate the significance of Tik Tok’s algorithm because once you understand how it works it can be a game changer for organic growth.

So how does it work? In a nutshell, your video goes through an informal “test” where it’s presented to a small batch of users first. The level of engagement it receives determines whether it gets pushed out to incrementally larger batches of users. This process repeats until you reach virality or stagnation.

In other words: Engagement = Watch Time = TikTok pushes your content more.

With this understanding we can start stacking the odds in our favour by optimising for engagement and watch time. So how do we do this?

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Step 2: Creating Engaging, Trend-Driven Content

No one needs to be told the upside of hopping on trends and how it boosts organic reach.

The only issue is trends now emerge rapidly meaning you have to act just as fast to capitalise. Jumping on them as soon as they come up will maximise your reach and audience growth.

Optimising our Tik Tok content for engagement in our trend driven videos requires 3 key components:

1) A good hook

A hook is the first few seconds of your video where you either engage them or lose them. This is arguably the most crucial element to get right as without it we can’t get the watch time the algorithm needs to push your content to more people.

For a specific breakdown of how to craft your hooks for better performance, read our previous article here.

2) Storytelling

The best way to keep a viewer after you’ve hooked them is to weave good storytelling into your content. Science backs the effectiveness of storytelling as we resonate with content that flows naturally and the emotional aspects it can bring.

3) Editing techniques

Dynamic editing is the cherry on top of a high performing piece of content. By adding captions, transitions, and constantly keeping the video moving at a fast pace, we ensure it’s engaging for the viewer.

For those of you who don’t like the time suck of editing or learning how to use software like adobe premiere pro, you can use AI tools like Argil where you can simply ‘click in’ edits to save 90% of the time and effort.

To try our faster editing tool and create your own AI clone, sign up here to get started for free.

If you wanted to be super streamlined and tactical, you could consider repurposing existing content that is performing really well on other platforms to fit Tik Tok’s format. This way you would have confidence in the potential for it to go viral.

For a deeper dive with more tips on how to create engaging content for Tik Tok, read our previous article here. In there we also explain the algorithm in more detail for you.

Back to the issue at hand, we now understand the algorithm and what our content needs for it to be engaging, but we still need volume to rise above the noise and competition. So how can we create content consistently and at scale?

For that we need to leverage the right tools.

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Step 3: Leveraging Affordable Tools Like Argil for High-Quality Video Production

The demand for more video content and thus consistency in order to reach your audience has only risen, but the challenges with generating this volume have not been addressed.

Creating engaging content requires significant time, resources, know-how, and equipment, which can be both costly and prohibitive for most creators.

This is where AI generators like Argil can be your edge. They address these pain points by automating and streamlining the entire video production process.

How does it work? Simple, you record yourself for 2 minutes which is enough material to create your AI clone which replaces you in the video output. What this means is you never have to film yourself again, just feed Argil a script and you have unlimited videos ready to go.

This is content at scale, and it’s finally affordable for every creator.

Before any skepticism sets in let’s go over some concrete proof of concept: I’m sure you have heard of automated channels - they make millions $ per month for their owners. Their scalability and volume naturally leads to more views and growth.

Kwebbelkop is a YouTuber using Argil to scale his second channel with automated content if you need to see for yourself the output, but the numbers speak for themself.

He’s already scaled this channel to well over a million subscribers and this use case is perfectly replicable for Tik Tok using Argil’s centralised platform for content at scale. You can read more about Kwebbelkop using Argil to scale his channel here.

When you factor in other features such as:

• the aforementioned AI editor to cut production time down by 90%
• multilingual capabilities for global reach
• AI scriptwriting assistant
• auto captions

You’re looking at a no brainer tool in your workflow for true content at scale. For further proof of concept, read our previous article about the rise of AI influencers here.

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Step 4: Consistency and Collaboration for Organic Growth

To reinforce the need for volume, we should remind you that much like view counts, achieving growth is a numbers game. The more you post, the more likely you are to gain followers and the more likely you are to go viral.

More volume also enriches TikTok’s in-app analytics to give you more insights on what’s working and what’s not. So keep posting!

Another way to supercharge your growth is through collaborations. By leveraging trends or making videos with other creators in your niche, you effectively hijack their audiences for better reach. Collaboration content can help you tap into new groups of people through shared participation and foster a sense of community which helps build longer lasting followers.

As we’ve mentioned, these trends come and go quickly. By cutting down production time by 90% with tools like Argil you can consistently capitalise on trends faster and even have multiple attempts to get it right before it’s gone or over saturated. When collaborating, the faster turn around also means its easier to create and share content that matches the style of other creators.

This is something you cannot do if you were to create video manually, and thus, a significant competitive advantage for creators without a full time editor.

To start creating content at scale without hires, big budgets, or even any editing skills, sign up here to get started with Argil.

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Conclusion: Growing Your TikTok Audience in 2024 with Argil

Our goal at Argil is and always has been to provide creators like ourselves with the right tools to focus on what actually matters to us most: Creating - by removing the burdens of production.

With Argil you’re essentially future proofing your strategy by guaranteeing agility and capitalising fast on Tik Tok’s quickly evolving trends and algorithms.

This article should serve as a solid foundation for you to start building an audience on Tik Tok with confidence. From understanding the algorithm and how to optimise for engagement, to cost effective ways to produce content at scale, you have all the leverage to get started right away.

To read more useful tips on how to build your audience on Tik Tok, read our previous article here.

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