How to build consistent branding through video content without high production costs

How to build consistent branding through video content without high production costs

People don’t buy into products as much as they buy into brands. In fact, having consistent branding across all platforms has been shown to increase revenue by up to 23%.

But while brand consistency has never been more important, it’s also never been so difficult to maintain. A growing list of consumer touch points and the need for more and more video content means you need to put some real consideration into how you manage high video production costs that come with brand consistency these days.

In this article, we’ll take you through all the things you need to know about cost effectively building a consistent brand through video content. But first, let’s look at what brand consistency is and how it helps your business.

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Step 1: Establishing Core Brand Messaging and Visual Identity

Brand consistency is ensuring that the way you present your company, and what it stands for, remains the same across all your marketing channels.

In other words, your brand is the face of your company - it’s what you show to both potential and existing customers. This means it shapes their first impression, and with a good first impression you can get them to come back for more.

So why does it matter beyond first impressions? Marketers are always preaching that when it comes to branding: “consistency is key!” But what’s the big deal about brand consistency?

First and foremost, brand consistency is about trust, and establishing it works like this:

• In order for people to trust you, they have to feel like they know you
• In order for them to feel like they know you, they must be aware of you, recognize you, and remember you
• In order for people to recognize and remember you, you must show up in a way that’s consistent

In an oversaturated market, it’s the brands that maintain consistent visual and messaging across their video content who are more likely to build trust and loyalty with their audience. Without it, we risk diluting our identity, confusing our audience, and weakening the brand’s position in the market which makes it harder to stand out amongst the competition.

Leveraging Argil for automated video production lends itself to consistency in visual style. If you’re ready to get started with Argil, skip our waitlist and sign up here.

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Step 2: Leveraging AI Tools Like Argil for Cost-Effective Video Production

Now that we understand why brand consistency is important, let’s cover how we can implement it cost effectively with the use of specific AI tools.

AI has had a profound impact in so many industries recently but it’s been a game changer for video content creation by automating parts of the production process. For example, AI tools like Argil which create videos from scripts with your AI clone can reduce video production costs by up to 70% by automating tasks that would normally require a full production team.

Before we have any immediate skepticism, let’s first clarify 3 things:

1. Your AI clone is fully customisable so you can perfectly match the brand’s visual identity, making sure every video is consistent with the brand’s look and feel.
2. Each AI clone or avatar mimics body language and voice intonation from the 2 minute training video to produce a natural video.
3. The parts of production that are automated can still be overlooked by yourself for more control. Automation of repetitive tasks such as scriptwriting and editing simply allows you to focus more on creative direction and fine tuning as opposed to getting stuck in bottlenecks.

Argil isn’t just another tool to cut corners, it’s a shift in how brands can produce consistent, high quality video content without the traditional costs.

This democratisation of content creation can better position brands to focus more on creative direction, brand messaging, and focusing on what resonates with the audience without getting held up in production bottlenecks and costs.

Traditional video production methods are now becoming obsolete due to their inefficiency and high costs. Those that use AI driven tools will have a competitive edge from maintaining a higher volume of brand consistent content, making it harder for brands using traditional methods to compete.

To see for yourself, skip the waitlist here and start for free with your own digital avatar - it only takes 2 minutes to get started.

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Step 3: Creating a Streamlined Workflow for Ongoing Video Production

Without a reliable content workflow in place, keeping your brand’s content consistent can feel like an impossible task.

By following a defined process from conception to completion, your creative teams can make sure all aspects of a project are aligned with the brand’s identity.

Let’s take a hypothetical workflow using Argil and popular planning tools:

You could integrate Argil with apps such as Trello or Asana to quickly transform ideas or projects into video, taking video production from managing several people and equipment to a streamlined, efficient workflow for a seamless V1 no matter the idea.

Argil’s seamless integration with popular tools can help maintain a consistent release schedule without incurring high costs.

Let’s take a use case: brands that need to stick to their content calendar.

Argil can populate each this calendar with high quality videos to get immediate feedback and ensure a consistent release cycle to keep the audience engaged.

Workflows like this also make it much easier for teams to collaborate, communicate and share feedback early. Tweaks and fine tuning are easy and it doesn’t come at the cost of needing to record new footage or request more production efforts. This means you also have scalability baked-in to your internal processes, without a proportional increase in costs for rising volume it makes for a sustainable option for brand growth.

This streamlined and collaborative approach acts as a building block for more focused creative work that resonates with your brand’s target audience.

The shift in consumer preference towards video content reflect the need for brands to invest in efficient workflows to meet these demands. Failing to adapt to the market in this way can leave you behind, particularly when burdened with high production costs.

For an interesting deep dive in how Argil can help brands easily create UGC videos at scale for effective marketing, read our previous article here.

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Conclusion: Argil as the Ultimate Solution for Consistent, Cost-Effective Video Branding

Today’s marketing landscape for brands demands content at scale, and if you want to maintain your brand’s consistency while matching this volume parts of your workflow must be automated.

To maintain video quality and brand consistency without incurring high production costs, brands will need the right tools. Specifically, ones that can integrate seamlessly into existing processes while allowing for scale like Argil.

It’s vital to look further than cost savings with streamlined workflows as with tools like Argil they help to build sustainable and scalable production strategies that can scale with the brand’s growth.

As we can now agree, investing in automation tools is not just about saving on costs alone, more importantly it’s biggest relevance is in future proofing your brand’s competitiveness in a rapidly evolving market.

If you’re ready to get started with Argil, skip our waitlist and sign up here.

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