How to convert LinkedIn posts links to LinkedIn shorts video

In today’s creator economy and business world, creating a strong personal brand is no longer up for debate - it’s a necessity.

Paid ads and SEO aren’t enough on their own anymore…

The research backs this up:

Customers are 61% more likely to purchase from your company if your values have been clearly communicated.

Customers want to know who you are. So show your face, talk about your ideas and beliefs, and connect through content.

But it’s easier said than done, many people haven’t yet taken advantage of the benefits personal brands can offer because they can’t see how they could allocate 1-2 hours a day creating content.

Everyone understands the grind of creating consistent content:

• scripting your videos
• multiple takes recording yourself
• learning how to edit or use third party software

This is why most creators on LinkedIn are forced into writing even though it’s far less engaging and effective compared to video.

Our goal with Argil’s deepfake maker is to democratise video content creation by letting anyone create unlimited videos with their AI clone.

Let’s look at a concrete use case: using LinkedIn links to create shorts in a matter of minutes.

Why video and why shorts?

Personal brands are a no brainer today but video is no different.

LinkedIn’s new shorts feature reinforces that video content is (still) the best format for communicating through content. In fact, short video (< 2 minutes) receives the most engagement and viewers typically retain 95% of the message when they watch it compared to 10% from reading it.

As LinkedIn evolves with new features like this, it’s following the same approach as every other social media platform that reaches the same conclusion - video keeps users engaged more. It’s a proven pattern across YouTube, Tik Tok, Snapchat, Instagram and Facebook who all have their own native ‘shorts’ feature.

So how do we properly capitalise on this opportunity with LinkedIn shorts?

Let’s look at how you can use Argil to create unlimited video content using LinkedIn.

How to create shorts with LinkedIn links

Imagine leveraging the benefits of video format without ever picking up a camera or editing for hours with third party software.

That’s the process we’ve envisioned with Argil. Here’s a step by step process to create LinkedIn shorts at scale using just a couple links:

1. choose your speaker (avatar of you, team mate, or one of Argil’s avatars)
2. paste LinkedIn links (profile, company, and post)
3. let argil generate a script for you based on context from links and post
4. watch your co-founder’s AI avatar speak the script
5. confirm to generate when you’re happy to publish

You can even add the text from any post into the additional information field before you generate your script to feed it context for a new post of your own.

Now you can repurpose any post on LinkedIn with your own company context and in the highest performing format: video.

To get started now try it out on Argil by skipping our waitlist here.

Shorts in minutes: Your unfair advantage on LinkedIn

The real value proposition is in leveraging the higher engagement from video whilst producing the content in minutes (faster than writing). Now you can capture any moment of inspiration from a post on LinkedIn and repurpose it with your own perspective for much more achievable and maintainable content at scale.

This technology we’ve built centralises all the effort required into 1 application to produce, edit and publish your LinkedIn videos. No technical expertise or expensive equipment required.

Watch our short 20s video showcasing this in our recent tweet here.

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