Learn how Argil's online deepfake generator can elevate your B2B agency with three key use cases. Enhance personal branding, lead generation, and community building.
B2B agencies are evolving rapidly out of necessity.
Whenever new tech emerges, it forces B2B agencies into two buckets: those that adopt that tech to develop expertise and expand their capabilities and those that are rendered generic and outdated services.
It's no longer enough to offer standard services that don’t incorporate modern SaaS tools - especially in a market with tech-savvy agencies. Today's agencies need specific knowledge of the latest tools to provide more value in a saturated market.
Right now, SaaS tools are becoming increasingly complex and specialized, meaning agencies have the incentive to develop into experts in these tools to provide differentiation and real value.
Take Clay for instance: specific knowledge is needed to use the tool correctly, but it's a real game changer for outbound agencies who know how to use it because it gives a real competitive advantage against traditional outbound agencies that are held back by older methods.
This trend isn't limited to prospecting tools. Across the B2B landscape, we're seeing a gradual shift towards agencies that are becoming more and more like tech and SaaS tool specialists to create value and defensibility.
At Argil, we've developed an online deepfake generator that's opening up new possibilities for B2B agencies. Our tool lets you create video content without a camera using AI clones. It takes just 2 minutes to make and you can generate unlimited videos at scale.
We’ve identified 3 specific use cases that present big opportunities for agencies to deliver a service on top of Argil’s deepfake maker.
Creating a personal brand will only grow in importance for trust and differentiation, especially in light of the rise of content communication and market saturation with B2B agency services.
In fact, according to studies, people are 61% more likely to purchase from your company if your values as a leader have been communicated - that’s undeniable leverage and defensibility for your B2B prospects.
Personal branding is about framing your persona (experience, traits, values, skills) in the best way possible to represent yourself accurately. To reinforce the opening statement to this section, content is the medium through which we do that today, and video is the format of choice on every platform for its natural engagement.
Using Argil, an agency could offer its B2B clients as much consistent personal branding content as they want and in any language if they want to expand to global markets.
This is how you can get started with this sort of agency:
You could start by identifying any infopreneurs or CEOs on LinkedIn who hardly post and pitch this idea to them. If you can validate that desire to post consistent content, generate some early test materials with Argil to see if they're interested. You could even A/B test for the first month to see what works best for them.
Our previous article, which details how to use Argil to build a LinkedIn video content agency for busy CEOs, is available here.
AI can be a double-edged sword, and that’s the case for lead generation.
Let’s first try and understand how it’s made lead generation harder:
Generative AI has over-saturated the market with cold text messages that lack personalization, leaving potential prospects more skeptical than ever.
However, at Argil our AI deepfake maker has opened the door to video prospecting at scale which fills this gap by offering a personal touch that text can't match - they have a 19% higher open rates and are naturally more engaging.
Agencies have a genuine need and opportunity to build this into a service offer using VSLs created by Argil at scale.
You could offer personalised video messages for potential leads with far better open rates and engagement, as well as demo videos and follow-up content, without ever picking up a camera.
Based on client feedback, there’s also always the option to produce studio-quality VSLs using Argil’s dynamic captions, transitions, and multiple camera angle capabilities.
To launch this agency would be straightforward:
If this use case interests you, we have an article explaining how you could create VSLs with Argil here.
The biggest challenge most brands have now with more saturation is rising acquisition costs and improving the lifetime value of their customers. Building a community is becoming a differentiator for brands looking to get more returning customers.
Communities serve as incredible hot spots for engagement and nurturing product adoption. However, building a community requires a lot of content volume and diversity to establish value and trust around shared interests or problems. Doing so has always been a resource-intensive effort, which has kept many from actualizing a thriving community.
This is where using Argil’s deepfake maker would serve as a scalable way of constantly creating personalised video content that resonates with different community segments no matter how large it grows in size or its demand for content.
With Argil, a community-building agency for brands, can offer:
Here's how you could easily get started with this agency:
The use cases for our deepfake maker don’t have to stop there. If you want to try Argil for yourself and generate unlimited videos at scale for your specific use case, skip the waitlist here.
As video continues to dominate social platforms, B2B agencies will need tools like Argil's deepfake maker to give themselves defensibility against competitors. This technology allows for creativity at scale, opening up new possibilities for agencies to deliver value.
But questions remain: How will traditional agencies adapt? Will AI-generated content become the norm in B2B communication at scale?
Hopefully, you’ve noticed a common theme amongst our identified use case opportunities: they each capitalize on adoption dynamics.
When new tech becomes available, either ignore it or adopt it. This will determine whether you sidestep saturation with advanced capabilities and take more market share.
You should know that people will not use deepfake generators just because they are becoming popular. There is always a delay in adoption dynamics, which creates profound business opportunities for fast movers.
If you wish to build upon one of the above use cases, you can skip our waitlist by filling out the form: Just here
