How to create authentic Digital avatars to automate video production

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How to create authentic Digital avatars to automate video production

A digital avatar is a virtual representation of a person or character that is most often used in online environments.

We traditionally know digital avatars to be gamified representations of ourselves or characters typically found in games, social media and virtual reality. However, the rate of AI development has accelerated digital avatars to being sophisticated AI driven entities that are changing video production as we know it.

In this article we will be exploring how digital avatars are disrupting the landscape of video production with examples of specific use cases and how platforms like Argil are using them to democratise content creation.

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What are Digital Avatars?

Digital avatars can be virtual AI clones or representations that mimic human expressions, body language, and appearance to great detail and have come a long way since their evolution from game characters to today’s standard.

AI, deepfake technology, and video production are improving faster than we know, but the quality of output has developed rapidly in recent years due to a number of other reasons:

1. Motion capture technology and improved computer graphics have enabled recordings of subtle facial expressions and body movements be mimicked with high precision which gives natural looking animations.
2. More and more datasets of human faces, voices and movements are becoming available with ongoing developments in this area, this allows AI models to learn from increasing amounts of learning material and diverse examples for training.
3. Demand from industries have driven investment and innovation in this field from growing interest in its potential and applications.

At Argil our interest lies in the profound application digital avatars have for streamlining the video production process, which led us to create the first deepfake maker exclusively for content creators. For more insight into how Argil is letting creators generate videos at scale, read our previous article here.

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Impact of Creating Digital Avatars on Video Production

New tech with huge potential always meets controversial opinions, but we believe in the very near future, AI avatars will be more present in our content consumption than highly-edited studio quality videos for a very simple reason:

It’s content at scale without the effort or cost of video production.

With Argil, you’ll only have to record yourself once (takes 2 minutes) to create your digital avatar, then you can make unlimited videos with our deepfake maker and never have to pick up a camera again.

Digital avatars also allow flexibility and scale in new ways that are understated. The ability to create content at scale without any filming equipment, time spent recording, or any costs to delegate anything for video production, we are looking at a no brainer for industry use cases across the board. Not to mention the ability to create unlimited content in multiple languages for further reach into global markets.

This seamless efficiency is a game changer for brand’s and creators who need to maintain a rigorous posting schedule. Now you can easily meet volume demands consistently with your digital avatar which is essential for audience reach and growth. This explains why the market for creating digital avatars is growing with a projected 35.5% compound annual growth rate by 2025.

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Industries Impacted by Digital Avatars

Music

Kiss band digital avatars:

You might have heard of a band called ‘Kiss’, the biggest glam rock band of all time. At their final show in Madison Square Garden they revealed their kiss band digital avatars that will go on to represent the band in an ageless way, ushering in a “new era”.

ABBA digital avatars:

The music industry is a fast moving one to adopt new technology and this new era is one of making money from digital avatars. Interestingly, ABBA digital avatars have been performing and making appearances for over a year already - and they’re one of the biggest bands in history.

The question you’re asking now is: Do people want to see a “live” show with no live performers?

Turns out they do -  Bloomberg reported that those ABBA avatar shows have been pulling in $2 million every week. Kiss and their kiss band digital avatars will likely see the same success given their loyal following.

This isn’t limited to huge budget record labels and performers… you can make your own digital avatars and grow your channels and accounts with them for free - sign up with Argil here.

Training and e-Learning

While digital avatars of similar level for your own use may seem novel today, deepfake technology has been rapidly becoming more accessible and mainstream. This is good news for other industries that require content on a consistent basis.

Take for example training and e-learning, avatars can be used to make educational content more interactive, accessible and personalised - think about scalable employee training that’s bespoke to each trainee being onboarded. Digital avatars here can deliver consistent training while adapting to individual needs and pace.

AI UGC on Social Media

Influencers:

Social media influencers are noticing an exciting new business model that doesn’t require the traditional bottlenecks and limitations.

They can now leverage their digital avatars to create unlimited content for brands without ever needing to pick up a camera or phone.

By essentially renting their digital avatar out for a set period of time they can offer their audience reach to more brands than they previously could due to physical bandwidth. They can even create multiple digital avatars to cater to different brands and target audiences.

Brands:

Renting influencers’ digital avatars is one option for marketing and advertising, but brands creating their own are another.

With the popularity in user generated content (UGC) due to its effectiveness over traditional ads, the marketing industry will naturally see a boom in AI UGC that allows for more controllable and scalable UGC which can facilitate A/B testing and ad optimisation far easier.

In addition to less logistical headaches, costs and time requirements associated with working with human influencers, we can expect AI UGC to be a key component to most marketing and ad strategies when considering UGC also leads to 29% higher online purchase rates.

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Why Argil is the Best Platform for Creating Digital Avatars

As content creators ourselves, we’ve intentionally built Argil to be as user friendly and seamless as possible to creating digital avatars:

1. guided recording of yourself (2 minutes)
2. train the model automatically
3. choose the model you just made
4. script a video you want to create
5. check the first iteration video
6. edit the script if you need

In a few simple steps you can now feasibly create a month’s worth of content in one session. You can simply repeat the above process to create multiple digital avatars with different goals or target audiences if you like.

We’ve experienced firsthand the pains that come with video production, we’ve built and grown youtube channels, tik tok accounts and even made movies.

That’s why we’ve made Argil a centralised app to eliminate all the traditional bottlenecks from recording, editing, and scripting without the need for multiple third party software that comes with a learning curve.

This uniquely positions us to deeply understand the real struggles of content production that we need to eliminate with Argil and the best practices we need to bake in as features.

What are the key features Argil offers?

1. AI B-rolls
2. AI scripting assistant
3. automated editing and captions
4. multiple languages
5. A/B testing content

Our goal is to democratise content creation and by extension AI UGC. The ethos behind our technology is to make it accessible for everyone to create content at scale without the need for extensive budgets or high end equipment.

If you want to be one of the first to take advantage and see what scale you’re capable of with our technology, you can skip our waitlist here.

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The Future of Content Creation: Digital Avatars and AI-Driven Video Production

The rise in popularity of creating digital avatars has brought about a shift in content creation and video production. As we’ve discussed in this article, these AI driven entities are set to revolutionise industries across the board.

As AI and deepfake technology continues to advance, we can only expect digital avatars to become continuously more sophisticated and adopted, opening up more use cases and possibilities.

This technology when fully leveraged with Argil to create digital avatars is democratising content creation in unprecedented ways. As we move forward, one thing is certain, either familiarise yourself with what’s already possible or fall behind.

To try for yourself, skip the waitlist here and start creating content at scale with your own digital avatar - it only takes 2 minutes to get started.

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