Discover the power of content automation with Argil, transforming scripts into high-quality short-form videos at scale—no cameras or technical know-how required.
As content creators ourselves we know the two major struggles for creators:
These blockers lead most of us to burnout and a lack of fresh ideas. The issue is every platform is slowly becoming more optimised for short form video content because we know this is where the attention and engagement is, which puts more pressure on creating video at scale…and fast.
So how can we create short video consistently if we:
In this article we’ll present a few tools we can all use to leverage content automation to start creating cost effective content at scale without the need for bigger budgets, production crew/gear, or even any technical know-how.
Content automation is simply a way to minimise time spent on manual content production such as automating the idea generation and video editing etc. The obvious benefits are time savings, consistent output, and sheer speed so you can stay on top of trends.
These trends come and go faster now, and we can’t overstate the importance of staying relevant by capitalising quickly. Content automation tools are the leverage to help creators maintain a competitive edge.
From a commercial standpoint, content automation tools present an opportunity to consistently produce high quality short form content to reliably drive brand growth and audience engagement without the traditional headaches of managing production or the costs that come with it.
To make the potential and application of content automation really clear, we’ll go through a typical process with our choice of tools for feasible, personalised, and high quality short form content at scale.
You probably knew Chat GPT was going to get a mention, but let’s look at the best ways it can be used properly for content at scale.
For example, you can utilise Chat GPT to explore new topics and trends that would suit your audience’s current interests. Imagine you’re a fitness influencer or brand, by asking questions relevant to your niche you could identify ‘micro-workouts’ or ‘mindful movement’ as a current trend or area of interest you weren’t aware of which could form the basis for a new series of short form videos.
You can also double down on best performing content by inputting existing blog articles, social media posts, or even longer videos into Chat GPT to repurpose them with new perspectives or angles. For example, transforming a digital marketing blog into a series of bite size step by step videos. Or an instructional guide on photography techniques into a Q&A format, with each question and answer becoming a standalone short video (these blow up on Tik Tok).
Finally, you can also feed Chat GPT any social media or audience data from your analytics for strategic content planning. By analysing this data along with any industry trends, Chat GPT can assist in creating a content calendar with the optimal posting times for different types of content.
Considering Chat GPT can also be used for free, it makes for a very sensible tool for creators and brands looking to streamline ideation and planning. By saving hours of time and significant resources, focus can shift more towards refining these ideas for alignment and experiment more with different strategies to drive more engagement from marketing efforts.
If you’re on LinkedIn and want to leverage more than Chat GPT for content ideas, read our previous article about how to convert high performing LinkedIn posts into your own short form content here.
Perplexity is a powerful AI research tool you can use to validate content ideas from Chat GPT or your own by checking them against current industry trends and data.
AI search engines are still relatively new, so think of Perplexity as Google but conversational, and you don’t have to flick through several websites to get what you need. Instead it’s all crawled and summarised for you in one simple response to your queries. By quickly gathering relevant statistics, facts and case studies to reinforce your ideas, you can add credibility to your content while making it more informative and accurate.
This also helps creators stay ahead of the curve against their competitors by continuously providing fresh, real-time data and insights. Feeding this enriched research into your content for more relevant scripts is leverage to create an authoritative stance that builds more trust and drive conversion rates.
Let’s look at the next tool where we can transform these high quality scripts into short videos using Argil’s deepfake maker for content creators.
Firstly, let’s agree on this - you can have the best scripts in the world but the pains are still all the same:
What Argil does is very simple. It takes your scripts generated by Chat GPT and Perplexity and transforms them into engaging short form videos without the need for a camera or any editing know-how.
You might be surprised at how it does this. You initially record a 2 minute video of yourself to create a digital avatar or AI clone of yourself. With each script, your AI clone is used for the video. Now, after recording just once, you can generate unlimited diverse videos without ever taking the camera out.
This includes achieving studio grade quality with:
By simply clicking them in, Argil has also removed the need for any complex editing software or know-how to produce high quality videos. In fact, if any bigger changes like the script are needed you can quickly adjust without the need to record or film new footage again like with traditional means, making content creation much faster, pain free, and more efficient.
Tools like Argil have finally made content at scale more accessible for creators and brands so they can maintain a strong online presence with minimal hassle.
If you’re a content creator and want to take advantage to see what scale you’re capable of with our technology, you can skip our waitlist here.
With the saturation of content on all social media platforms now, we all know the importance of posting consistently to give ourselves the best chance of rising above the noise.
We mentioned above how using the right tools can help us maintain this brutal schedule but the key thing this volume also offers us is opportunity for testing and feedback.
By posting more we get access to richer data in our analytics, even the free ones built-in to social media apps are enough to paint a good picture if we have volume. Monitoring the performance of our videos to make data driven adjustments are all marginal gains that add up over time to improve our content’s engagement.
It’s worth noting that with Argil you can also easily A/B test different video variations to see which resonate better with your audience. This makes testing hypotheses and assumptions around performance really easy to isolate and validate.
If you wanted to take it a step further, you could use the in-built features to also create the same content in multiple different languages to see which demographics of global audiences your content performs best with. Leveraging untapped markets with these insights can be a game changer for brand awareness and overall reach.
To get a better idea of how much leverage is now available to content creators like yourself, read our previous about how big YouTuber Kwebbelkop is using Argil here.
Access to tools like Chat GPT for ideation, Perplexity for research, and Argil for video were not always available.
We went through the bottleneck of long video production every time while we:
Every time it was the same issues slowing us down, but the real cost wasn’t necessarily time. It was relevance in a saturated market from the lack of consistent content, and the knock on effect of less feedback to improve.
But with the right tools to automate content production, maintaining consistent posting and fine tuning with data has democratised the content landscape for all of us.
It’s only a matter of time before it’s normalized for every creator.
If you’re a content creator and need content at scale, join the revolution here.
