Discover Argil’s AI influencers and how they can transform your UGC Ads strategy in 2024 with lower costs and better performance.
Brands are increasingly leveraging online video social proof for higher engagement rates and ROI. More specifically, user generated content (UGC). UGC ads have seen a 79% increase in brand usage over the last 12 months. This surge is no trend, 92% of consumers trust organic UGC more than traditional ads, according to data from Nielsen.
Huge brands like Gymshark have leveraged UGC campaigns by collaborating with influencers and athletes who create authentic content showcasing Gymshark products to create a more genuine feel for the consumers.
However, UGC isn’t without its challenges:
These production and management pains have left many brands, including GoPro, struggling to scale their UGC campaigns effectively. These bottlenecks have created a demand for the right tools and strategy.
This is where UGC generators like Argil can be leveraged to cost effectively capitalise on UGC. Brands spend on average $10,000 per month on influencer-generated content, with only 33% reporting consistent quality. Argil can reduce these costs by up to 90% with AI influencers for AI UGC ads that are just as, if not more, engaging and effective.
If you have any immediate skepticism about that claim, read our previous article here where we share several examples of AI influencers with up to 20 million followers and successful brand collaborations: read me.
Having the right tools are one thing, it’s another to have the most effective strategy to use them. In this article we’ll go over a 4 step strategy to creating UGC ads with AI for sidestepping the traditional pains whilst maximising our ROI.
Before we dive straight into creating content, we should set broad objectives for our UGC ad campaign like increasing brand awareness or driving conversions. In fact, brands with well defined UGC goals see a 50% increase in ROI. This way we can measure its effectiveness with KPIs such as engagement rates and sales lift.
It’s also important to consider who your audience is when setting UGC goals. For example, if your brand targets a younger audience then value driven short form video on platforms like Tik Tok would make the most sense.
If you already post content to a brand social media account then a great place to start is the in-app analytics section. Here you can identify content preferences, which types of content get the most engagement, and an idea of your audience’s pain points which you leverage for better performing UGC ads. If you’re new to content you can look at Google Analytics and Google Trends to get a similar understanding.
This is a key step to optimise your strategy based on ‘where’ your audience is most active, and ‘what’ they find most engaging.
Once you’re clear on objectives, we can start creating our UGC ads. At Argil our goal with our UGC generator is to facilitate cost effective content at scale.
Produce a month’s worth of content in one day at a tenth of the cost and effort - that’s our promise.
All while eliminating the need for expensive influencer contracts or time consuming editing.
Here’s a non exhaustive list of Argil’s key features to streamline UGC ad creation:
Using Argil AI generated UGC allows for more rapid creation and testing of diverse content to optimise your ads and reach KPIs faster.
To get started all it requires is to upload a 2 minute video to Argil, which then creates an AI influencer that seamlessly mimics the brand tone. You can try for free by signing up here.
The worst thing that can happen after creating great UGC, is for it to underperform because we haven’t distributed it properly.
We mentioned the importance of understanding your audience in step 1, which helps determine the best platforms to upload to. This is crucial because ads optimised for platform specific features and style can increase visibility by up to 60%. So it’s important we tailor our approach to each platform to maximise our reach.
For more detail and context on the best platforms for UGC, read our previous article here.
Another way to boost visibility is higher engagement. A simple way we can boost that is to engage ourselves - respond to comments and encourage UGC by running challenges or hopping on appropriate trends.
As always, measure success with metrics like click through rates and conversions. Tools like Google analytics or in-app social media analytics will be perfectly suitable for this to inform your strategy going forward.
Brands using targeted ads see a 3x increase in conversion rates. So what you could do for maximum ROI is to take your highest performing content based on those metrics and run them as targeted ads with confidence in its ability to meet performance metrics. Extra leverage: use Argil’s A/B testing on those ads as well and fine tune further for even more effectiveness.
For a deeper dive on ad creatives and optimising them for your UGC strategy, read our previous article here.
Now that we’re creating UGC, the final step to cover in our strategy is to scale and optimise what’s working for the long term.
Campaigns that are continuously optimized based on performance data see a 30% increase in effectiveness. By regularly reviewing performance data and using A/B testing, we can make a good start refining our content and set up a system for continuously optimising our UGC for the best results.
With more content we also get access to more data. This can allow us to experiment with more advanced targeting by segmenting our audience further using AI. By having more segmentation we can deliver more personalised ads that resonate with specific groups and increase chances of conversion.
Using this data and insights we can then scale our content operations with more degree of accuracy and confidence. The benefit of using Argil’s UGC generator and AI features is that brands can scale content production by 10x without increasing costs.
When it comes to promotional content and marketing we know two things for certain:
By using tools like Argil to combine both in your marketing strategy is a game changer for brands, and now we finally have a cost effective and scalable way to make this a reality.
If you’re a brand and want to tap into UGC ads, sign up here and get started with Argil for free.
