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How to go viral on Tik Tok in 2024 (5 Simple Keys to High Engagement)

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Anyone can go viral on TikTok, regardless of the number of followers. With its unique algorithm (which we’ll dive into) even the smallest accounts have been known to go viral - we’ve all seen them.

In this article, we’ll provide a comprehensive overview of how to achieve virality on the fastest-growing platform.So let’s answer the question: how does Tik Tok decide which videos end up on your FYP?

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How The Tik Tok Algorithm Actually Works

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Simply put, your video must pass an informal “test” when you upload. The app initially serves your video to a small batch of users that Tik Tok believes will resonate with based on the video’s contents (title, hashtags, captions, sound) and your demographics.

If it performs well and reaches a certain threshold of engagement with the first batch of users (watch time, likes, comments, saves, shares, etc.), TikTok will then serve it to the next batch of users, typically with a much larger sample size.

The process repeats with more batches until you reach virality - into the millions. Understanding the algorithm is like knowing the rules to the game. But how do we play and ultimately win? Remember that TikTok only wants one thing from your content: For people to watch it they stay on the app longer.

Engagement = Watch Time = TikTok pushes your content more. So how do you optimize for engagement and increase watch time?

Here are 5 easy drivers of engagement you need to follow:

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1) Hop On Trends and challenges

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The best trends on TikTok emerge rapidly. These trends provide a great opportunity to ride the wave of viral content. Jumping on them as soon as they come up can boost your chances of going viral.

Challenges are unique opportunities to gain exposure and foster a sense of community with engagement and collaboration.

For example, the infamous “Renegade” dance challenge, created in 2020 by a teenager, quickly became a global sensation, with millions of users attempting the choreography.

With participation alone, creators can tap into ready-made audiences and increase the chances of virality through shared participation and interaction.

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2) Use Popular Sounds

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TikTok is known for its use of catchy music and sound bites, and incorporating popular sounds into your content can help with visibility and add a layer of familiarity. It’s also underrated how often users will find new videos through an audio search page.

Using trending audio can be highly effective because it’s relevant and catchy, which helps increase watch time.

Here’s some gate-keeping knowledge: you can use a free app called TrendTok, which uses AI to detect trending audios ahead of time.

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3) Leverage hashtags

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Strategic use of hashtags can increase the overall visibility of your content. Sure, many videos get millions of views without any caption or hashtags…we’re not saying it’s a deal breaker.

But if you want to maximize your chances at virality, it’s better to increase your odds by incorporating relevant hashtags.

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4) Engage with your audience

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The easiest and most effective way to increase engagement is to directly interact with your audience. This means replying to every comment on your post and interacting with content similar to yours (such as videos with the same hashtags).

It’s a little on the nose, but it’s highly effective. Remember, if it keeps users on the app, TikTok will rank your video highly and push it out to more users.

You can also optimize for engagement within video production such as:

• Use of effective storytelling
• Visual effects and overlays
• Captions
• Fast transitions
• Hook the viewer inside 3 seconds

It works because it’s based on human psychology, and some of your favorite creators are undoubtedly doing this too.

However, they more than likely have a team of editors do it for them because effective video production is often not beginner-friendly and requires time, software, and technical expertise.

But certain AI tools have really grown in popularity in taking a lot of that burden away and levelling the playing field for creators. Check out how you can create an automated Tik Tok channel in our blog post here:

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5) Post consistently (High Volume Approach)

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In some ways, much like view counts, achieving virality is a numbers game. The more you post, the more likely you are to gain followers and the more likely you are to get a viral hit.

Using TikTok’s analytics can also give you insights on what’s working and what’s not—which is only enriched with more volume. So keep posting!

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What’s the best way to create content at scale if I don’t have much time?

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We’re creators ourselves; we’ve been creating content for over a decade now:

• YouTube channels
• Tik Tok accounts
• Movies and series

We know the best practices and how to build audiences, but it is a full-time requirement and not easy when building a startup.

By building Argil we created a solution to our own problem as content creators.

So how does Argil’s app work?

1. Record a 2 minute video footage of yourself
2. This automatically trains your AI avatar model (voice, body language, face)
3. Script your videos (or use our AI assistant to create a draft for you)
4. Click generate - Done.
5. Edit/modify as much as you want without any editing software or know how

You can now generate unlimited content with your AI avatar using only scripts. All while maintaining your natural facial expressions, voice intonations and body movements.

This is a game-changer. If there’s one thing we’ve learned from 10 years as creators, it’s this:

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The creator economy will evolve with or without you.

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Our goal is and always has been to provide creators with the right tools so you’re not left behind. To remove the burden of production so you can focus on what matters most: creating.

If you want to be one of the first to take advantage and see what’s capable with our technology, you can skip our waitlist here: https://tally.so/r/mOGgLK

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