How to Make Viral YouTube Shorts from Blog Posts: Complete Guide 2024

Since its release in 2021, YouTube Shorts has seen a sharp rise in popularity, helping creators to generate engagement and grow audiences outside of traditional social media platforms.

In 2024, Shorts consistently outperform longer forms of content, gaining nine times more views than longer videos and bringing in 70 billion viewers per day.

YouTube also boasts around 2.5 billion active users – more than both Instagram and TikTok combined – making it the best place to share video content that will help grow your audience and generate leads.

But while the reign of YouTube Shorts is great news for video creators, it does mean that bloggers and writers have some stiff competition.

Whether it’s due to shorter attention spans or the visual and auditory stimulation of Shorts, reports show that 75% of people prefer to watch a short-form video than any other type of content. What’s more, viewers retain far more information through videos (95%) than text (just 10%), making it the medium of choice for most marketing and informational content.

You can’t argue with these statistics, but it’s not all doom and gloom. The key to embracing the rise of short-form video is not to become a skilled video producer or YouTuber overnight, nor is it to just accept lower engagement for your blog or web pages – it’s to tie Shorts into your content strategy so blogs and videos work together to boost your searchability and generate leads.

Google prioritizes mixed media content, so repurposing your articles into videos and then embedding them into your blogs will help you achieve better blog rankings, create new acquisition funnels and drive higher ROI.

And it couldn’t be easier. Thanks to AI YouTube clip makers, you can repurpose your blog articles into short videos in minutes, creating viral hooks and growing your audience. With the introduction of AI avatars, you can be the face of your brand without needing to appear on camera, helping you build that personal connection to your audience.

In this article, we’ll take you through the step-by-step process of converting your blogs into Shorts using Argil, our AI-powered YouTube Shorts downloader and all-in-one video solution, so you can transform your written content into engaging, on-brand short videos without needing a camera or any video editing experience.

How to Convert Blogs Into Shorts Using a YouTube Clip Maker

Converting blogs into Shorts sounds complicated, but in reality, it couldn’t be easier. In this step-by-step guide, we’ll show you how to create short videos using nothing but your written text, Argil’s AI YouTube clip maker and your imagination!

You can sign up to Argil here to try the tool for free.

Select High-Performing Blog Content

It’s important to use blog content that contains a viral hook that will translate well to video. Choose a blog post that has performed well or that answers specific user FAQs or queries about your brand or business, and make sure it’s a topic that can be distilled into a 1-3 minute Short.

It’s best to choose an ‘evergreen’ topic (one that won’t age or become irrelevant quickly) so you can continue to engage viewers using the same video. Articles that list tips and how-tos are successful because their points can easily be distilled into short videos and they don’t tend to age (i.e. ‘5 Exercises to Strengthen Your Quads’ or ‘5 Quick Productivity Hacks’).

Ultimately, it’s hard to predict what sort of content will go viral at any given time, so it’s best to try a few different approaches and A/B test them to see which videos resonate best with your audience.

Write a Script With Viral Hooks Using AI

One of the best things about Argil is our AI assistant feature, which lets you quickly draft a short video script based on your blog article.

Argil’s AI assistant will help you identify the viral hooks in your blog article that will convert well to video (i.e. “This is the one hack that will revolutionize your work-from-home routine…”) and then generate an engaging video script.

Using our platform, you can even generate scripts in multiple languages, so you can target global audiences with the same content.

Create an AI Avatar

Another standout feature of Argil’s YouTube clip maker is the ability to create a completely realistic AI avatar of yourself, using just a two-minute video of you speaking.

You can then customize and ‘train’ your avatar to mimic your expressions, body language and vocal inflections using the latest, most sophisticated AI technology. Your avatar will then perform your video script, saving you the hassle of appearing on camera or shooting multiple takes.

If you don’t need your avatar to look and sound like you, you can simply choose from one of our generic avatars instead, which are highly trained to deliver different styles of content.

Alternatively, you can create faceless content or text-based video content, which may be suitable for some purposes but can be less engaging and relatable for others.

Edit Your Video

Once you’ve perfected your avatar, it’s time to edit your Short using our all-in-one AI editing suite.

Far more extensive than other video creation platforms, Argil’s editing suite lets you add AI-generated B-rolls, visual transitions, branded elements and animations to make your videos more professional and engaging.

If you’re rushed for time, we’ll even produce a pre-edited draft using AI, helping you create engaging videos in minutes.

You can also create captions to improve accessibility and engagement for your videos, especially for mobile users (over 87% of YouTube viewers, who often watch videos on mute.

Export with YouTube Shorts Downloader

When you’re happy with your short video, you can export it directly from Argil and upload it to YouTube Shorts – it couldn’t be easier.

We suggest using the embed code to add the video to your original blog post to improve your site’s searchability and improve the user experience.

Best Practices for Creating Viral Hooks

Earlier in the article, we mentioned creating a ‘hook’ to increase the chance of your video going viral. Here is some advice to help you create an effective hook and optimize your video for maximum ROI.

Include Statistics

Opening your video with a shocking statistic will help to draw your viewers in. This ‘shock tactic’ is a popular persuasive technique – for example, ‘Did you know that 99% of all the species that have ever lived are now extinct?’ This creates intrigue and invites the viewer to learn more.

Start with a Question

Starting with a question and promising to provide a solution is another great way to win over viewers. You’ll want to address a common pain point that your audience experiences, and that your product, service or content helps to address. For example: “Ever wondered why you’re not ranking higher in search engines? Here’s why” or “Can’t get up in the morning? This is the number one reason.”

Create a Sense of Urgency

Instilling a sense of urgency into your content will help to hold viewers’ attention and give the impression that they must hear what you have to say – now. It can also help to include the total time of your video, so they know they’re only investing, say 60 seconds. For example, “Learn the life-saving steps of CPR in 60 seconds!”

Call Out a Mistake

Another way to present your solution or information is to call out a mistake that your target audience might be making. To go back to our earlier example, you might frame the video with the statement – “Stop doing this if you want to rank on Google”. This creates intrigue, as the viewer naturally wants to know what they’re doing wrong and how they can fix it.

Argil: The Ultimate Text-to-Video and YouTube Shorts Downloader Tool

Repurposing your blogs into short videos is not only easy and cost-effective – it also has some real, tangible benefits. Blogs with embedded videos are 53% to rank on Google’s first page and will encourage engagement and reduce bounce on your web pages.

YouTube Shorts is also a powerful channel for audience acquisition, particularly for younger demographics. Videos of up to three minutes have a watch rate of 41-80%, which is far higher than traditional YouTube videos and will result in better ROI.

If you want to capitalize on the viral nature of YouTube Shorts and repurpose your blogs into compelling short videos, Argil is the perfect YouTube clip maker solution. With its time-saving AI workflow and professional branding features, it’s well-suited to content creators, brands and marketing teams alike. Argil is also an efficient YouTube Shorts downloader tool, helping you upload, publish and embed your videos in minutes.

Plus, with data-driven insights, you can test and optimize all your short videos to ensure maximum ROI and virality potential.

Take your blog articles to the next level and try Argil for free. In just five minutes, you could turn your latest blog post into a viral YouTube Short that engages your audience, boosts your brand visibility and drives traffic to your website.

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