Want to create short reel clips to share to other websites like Instagram, YouTube Shorts and TikTok? We’ll show you how in this platform-by-platform guide.
Throughout 2024, short video has been by far the most popular form of content.
Platforms like Instagram, TikTok and YouTube Shorts have changed the game for content creators. With 30% of short videos being watched to completion, it’s clear their ability to engage and captivate audiences is unrivaled.
Short videos aren’t just for entertainment. Marketing and sales teams have started creating short reel clips to share to other websites and platforms. Short-form video is now the top format for marketers, and these clips are easier than ever to create and share.
In the past, smaller brands and businesses have been locked out of the video content boom due to complex processes and high costs.
But AI tools like Argil have leveled the playing field. Now, anyone can repurpose existing content like blogs or emails into short, shareable video clips in minutes.
Repurposing your content into video clips will save you money and increase your engagement across social platforms– and you won’t need camera or pricing editing tools.
In this article, we’ll share our practical guide to transforming blog content into short-form videos to share across Instagram, YouTube Shorts and TikTok.
Content repurposing lets you adapt your existing content into different formats so you can generate engagement across multiple platforms and maximize the ROI of your content.
One of the easiest and most effective ways to do this is to repurpose text-based content like blogs and articles into short video clips.
Repurposing blogs into videos has several benefits:
According to HubSpot, marketers who repurpose blog posts into videos see a 41% increase in engagement across platforms.
While blogs are valuable, they are often limited to organic search traffic, while creating short reel clips to share to other websites taps into social algorithms and has the potential to go viral, skyrocketing your brand exposure.
Repurposing blog content also saves up to 60% of the time it would take you to create original video content when you’re using the right tools.
Argil eliminates the complexity of video production and saves you hours of creation and editing time. Using our easy interface, you can create short reel clips to share to other websites without even needing to appear on camera.
If you want to create potentially viral video content, it’s a good idea to choose a blog post that you know has already performed well. The best way to do this is by checking the analytics in your CMS or using Google Analytics to find top-performing articles.
You might also decide to choose a blog post that aligns with trending keywords, or one that’s evergreen so it remains relevant.
Next, you can paste your blog URL or upload your article to Argil’s blog-to-video converter, which will then allow you to generate a script based on your text input.
Our AI script-writing feature will help you write the most engaging video script by extracting key points. It’s easy to edit and refine your script using our AI editing suite.
If you want to appear in the video yourself, you’ll be able to create an AI digital clone that mirrors your speech, voice and mannerisms. Alternatively, you can use one of our many preset avatars that has been specially trained to deliver different kinds of content – from sales presentations to educational videos.
Once you’ve created your avatar, it’s time to generate your video. You can then add features such as visual transitions, dynamic B-roll and multilingual captions. If you’re pushed for time, we can generate a pre-edited draft that you can tweak to your specifications.
If you’re creating a video for Instagram, you’ll need to use a vertical format and ensure there is a ‘hook’ in the first three seconds. You’ll also want to search trending hashtags to capitalize on the latest movements and popular types of content.
For YouTube shorts, it’s important to use search-friendly titles and descriptions for discoverability that include your keywords. You’ll also need to create a thumbnail to encourage people to click on your videos.
For TikTok, you should prioritize trending content, catchy hooks and adhere to popular TikTik video editing styles.
Once you’ve created one or more short reel clips to share to other websites, it’s time to hit download and share your content!
It’s important to research the best scheduling times for your platform of choice and prioritize consistency when planning your posting schedule. You’ll also want to remain active on each platform in between posting.
Using Argil, it’s easy to A/B test different video versions for each platform, so you can find out what best resonates with your audience.
You’ll also want to use analytics from each platform to refine your future videos. Closely monitor metrics like views, watch time, comments and clicks so you can find out what’s working well and where you might need to make changes.
Reels generate 22% more engagementthan regular Instagram posts, making IG a great place to share short video clips.
When you’re creating short reel clips to share to other websites, it’s important to use visually engaging content and bold captions to draw viewers in. You’ll also want to make sure the first 3 seconds include a viral hook that grabs the viewer’s attention.
Adding trending music or audio to your videos will also help increase discoverability, as well as using 5-10 relevant hashtags.
YouTube has over 2 billion worldwide users, and Shorts is currently a very popular platform that will help provide you with long-term discoverability.
Informational, educational and ‘listicle’ videos work especially well on YouTube Shorts, as do tutorials. You should include calls-to-action and button prompts (such as ‘subscribe’ or ‘like’) to encourage engagement.
To increase discoverability, you should include keywords in your video’s title and description. To drive traffic to your other accounts and blog, you can also provide links here.
TikTok has 1 billion monthly active users and primarily caters to Gen Z audiences and younger.
To generate engagement on TikTok, you’ll need to take part in trending challenges, use popular audio and create engaging, story-driven tips.
When you’re creating short reel clips to share to other websites like TikTok, make sure they are no longer than 15 seconds, and encourage interaction through comments and shares.
Repurposing blog content into short reel clips to share to other websites will help you drive engagement, maximize ROI and increase your output.
Using an advanced AI tool like Argil, the process of converting blogs into short video clips couldn’t be simpler. You don’t need a camera, any editing experience or a stack of expensive tools – starting from $39.99 per month, you can handle the entire video production process using our platform.
By leveraging AI to boost growth on several platforms at once, you can significantly increase your reach and boost engagement, all while saving time and money.
If you want to triple the value of your content with minimal effort, sign up to Argil and try using our text-to-video repurposing tool today.
