How to Send Email with Video to Maximize Newsletter Engagement: An AI Automation Guide

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How to Send Email with Video to Maximize Newsletter Engagement: An AI Automation Guide

In the last few years, there has been a marked shift in digital media trends. Notably, video has become much more popular than other content formats and now dominates social media platforms like Instagram, TikTok and Facebook.

Something that might surprise you is the rise of video included in emails like newsletters and marketing emails. This is partially because 72% of people prefer video over text and image formats, but it’s also because traditional text-based email metrics are declining, reinforcing the need for a new approach.

Videos have been known to boost engagement in marketing emails by up to 300%. Still, in the past, video production has been expensive and time-consuming, usually reserved for corporate giants who can afford editing teams and costly software.

All this is changing thanks to AI, however. Now, anyone can create a professional-looking video in minutes using low-cost, high-tech software.

In this article, we’ll tell you how to send email with video to maximize engagement and streamline your email workflow with AI tools. We’ll also introduce you to Argil’s text-to-video tool, which makes it easy to embed video into email in five easy steps.

Why Embed Video Into Email? Top Engagement Benefits

Multiple studies show how videos increase information retention and engagement in online content. Embedding video into your emails can also help reduce the ‘email fatigue’ that so many readers experience and encourage more interactions with your content.

While text and image can only be experienced visually, video content activates multiple senses, making content more engaging and memorable. Including video thumbnails in your emails can also serve as powerful calls to action (CTAs), increasing click-through rates significantly.

Certain types of content are hard to communicate through text alone. Explainer videos, product showcases, behind-the-scenes content and customer testimonials can all be conveyed much more effectively – and memorably – through video.

So what's the catch? There is a misconception that embedding videos into email is difficult, but AI tools like Argil make the process much more simple and efficient than other generic tools.

Our AI-driven features such as pre-edited video drafts, automated captions, B-roll and transitions will help you create professional-looking, polished videos that will resonate with your audience without requiring technical expertise – so it couldn’t be easier to create professional-looking video content.

How to Send Email with Video in 5 Easy Steps

Step 1: Copy and Paste Your Text Content

The first step to creating a video is to upload the written content you want to repurpose, whether that’s your newsletter text or blog or social media copy that’s relevant to your email theme.

To upload your copy and generate your video script – simply paste it into our script generator and we’ll convert it for you. You can then tweak the content and make edits throughout the revision process.

Step 2: Create Your Argil AI Avatar

If you want to appear in your video, there’s no need to get in front of the camera. Instead, you can just upload a two-minute video of you speaking and we’ll use this to create a realistic AI clone that mimics your speaking patterns, voice, mannerisms and body language – alternatively, you can choose from our library of premade avatars.

When you send videos in emails, you want them to have a personalized touch so they stand out in crowded inboxes, and using an AI avatar will help you do just that!

Step 3: Customize Your Video

Use Argil’s AI editing suite to customize your video using B-roll, animations, clickable buttons, transitions and captions. You can create captions in multiple languages, which is perfect if your newsletter or email campaign has an international audience.

It’s important to tailor your video content specifically for your target audience, ensuring the tone and message of your video align with your newsletter’s goals. Our editing suite makes it easy to tweak and adjust content until you’re happy with the final product – you can even add personal elements such as the recipient’s name or a custom greeting.

Step 4: Embed Video into Email

There are a few different ways to embed video into email, depending on the email platform you’re using. If you’re sending emails via HubSpot or Mailchimp, for example, you should just be able to select the video option in the email editor, or drag and drop it in, then copy in the embed code we provide.

You can also link to a landing page that showcases the video, or upload the video to YouTube and direct your audience there. Other options include using GIF thumbnails or embedding video players into your email software.

However you embed your video, remember to use an eye-catching thumbnail and include call-to-action buttons (such as ‘Subscribe’ or ‘Sign up now’ to encourage clicks.

Step 5: Test, Measure and Iterate

It’s important to A/B test your videos so you can tell which ones are performing well. With Argil, you can test different video formats, lengths and messages to check what resonates best with your audience.

Using our platform, you can create multiple versions of the same email by tweaking the script, visuals and messaging without having to start from scratch every time. Our AI assistant will help by suggesting script edits and other changes based on performance data.

It’s easy to set up A/B testing campaigns in email marketing platforms like Mailchimp, HubSpot and Active Campaign. Be sure to track metrics like open rates, click-through rates and conversions so you can better optimize future videos.

You should also keep track of your video play rate, time watched and other engagement metrics such as likes and comments so you can track your videos’ success and iterative over time. Most email platforms have in-built reports which you can download or analyze right there in the platform.

What’s the ROI of Embedding Video Into Emails?

Embedding video into your emails will result in massive engagement gains. You’ll see higher conversion rates, more shares and better overall metrics. More audience engagement ultimately means more sales, better customer retention and overall brand awareness and loyalty.

A standout example of a brand that successfully employs video in their email marketing is Bombas, a popular sock and clothing brand. Bombas uses video in their emails to share customer stories, highlight their brand ethos and showcase new products.

Using Argil to create your videos will save you vast amounts of time compared with other video platforms – and it’s cost-effective. You can try our tool for free, and paid plans start at just $39 per month. When you think of all the engagement and efficiency gains you could receive with just a small monthly cost, the return on investment is huge.

The ability to rapidly test and iterate video email campaigns with Argil will maximize your campaign’s effectiveness and minimize your costs. It will be much easier to see what’s working with your audience and what isn’t, saving you valuable time and marketing resources.

Argil is also super easy to use, and its fully automated features allow you to create a polished-looking video in minutes. Try our tool for free, and experience the benefits of AI-powered video creation firsthand.

Why Use Argil to Embed Video into Emails?

If you’re not ready to send email with video, you could be missing out on vital audience engagement and higher conversion rates. It’s important to embrace the dominance of video across all of your content marketing efforts if you want to remain competitive and evolve with the current trends.

Argil is an all-in-one video creation, editing and iteration platform that empowers you to create videos from your existing written content. It’s fast, easy to use and boasts an impressive number of dynamic editing and automation features. It simplifies the entire process of video production, making it an accessible video production tool for everyone.

Want to experience 300% more engagement in your email campaigns, as well as a 19% increase in open rates? It’s time to bring video into your email marketing.

Sign up today to experiment with our tool’s advanced AI features. You have nothing to lose, and you could be on the way to completely transforming your email marketing strategy and outperforming your competitors.

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