How to Use Any AI Clip Maker to Increase Your Acquisition Channels in 2024

Outbound marketing has evolved significantly in 2024. Cold calling is out, and email marketing alone is no longer enough to yield results.

Sales and marketing strategies for 2025 and beyond will demand more dynamic and personalized content to cut through the noise of endless emails and connect with prospective customers.

The rise of custom videos has revolutionized the way sales professionals connect with and engage their prospects, particularly in B2B industries. 91% of businesses now use video as a marketing tool because it offers 49% more revenue growth.

Also known as “video prospecting”, creating and sharing custom videos offers a more engaging and personal sales approach to written or verbal communication. However, traditional video production is expensive, time-consuming and completely unscalable for many businesses – meaning smaller creators often miss out on the benefits.

Thanks to AI clip makers like Argil, anyone can create professional-quality videos in minutes, utilizing sophisticated editing tools, custom avatars, and text-to-video capabilities. Gone are the days of needing a camera and extensive editing tools to produce high-quality, personalized videos – now all you need is Argil.

In this article, we’ll share our step-by-step guide on how to increase your outbound ROI  using AI-powered custom videos.

The Challenges of Traditional Production Over Custom Videos

High Costs

Traditional video production costs can range from $1000-10,000 per video, making it completely unaffordable for smaller creators, and unscalable if you want to post frequent, consistent video campaigns to remain competitive.

Time-Intensive

A professionally shot and edited video can also take weeks, delaying time-sensitive content and making outbound campaigns completely unscalable, particularly if you need to create videos in multiple languages or for different audiences.

Difficult to Test

Due to their price and time inefficiencies, it’s difficult to A/B test traditionally produced videos. Without tests and reporting, however, you won’t get any insight into what’s working well and what isn’t – even when you do, pivots will drain yet more time and resources.

Unscalable

Many small companies lack the particular skill sets required to shoot traditional videos and may need to hire freelance actors, editors and producers and editors each time they want to shoot a new video – which is a time and money drain.

These challenges create significant bottlenecks in video-centric outbound marketing, especially for brands that need regular custom video content.

Luckily, there is a solution. Using an AI clip-maker and video editing tool like Argil is completely cost-effective (starting at just $39 per month) and includes everything you need to write a script, create a video and edit your content to your exact style and specifications.

Could AI Clip Makers Be the Solution?

AI clip makers present an ideal solution for smaller companies and creators that want to produce high-quality custom videos without the expensive price tag, and without spending hours on editing and post-production.

A tool like Argil completely eliminates the need for studios, video production equipment, actors, voiceover tools and caption generators. You won’t even need to be in the video yourself – instead, you can create and train an AI avatar to look and sound exactly like you, allowing you to create a connection to your audience without having to appear on camera.

Argil can create a fully edited video in minutes, dramatically reducing your production timeline and letting you post frequently and consistently to grow your audience and drive leads through your acquisition funnel.

The tool will also grow with you, getting to know your brand persona better each time you use it. Argil’s AI assistant can then make editing suggestions based on what’s worked well in previous campaigns, enabling you to create videos faster.

Using Argil’s comprehensive editing suite, you’ll be able to add visual features like B-roll, transitions, captions and branded elements – and then you can A/B test different versions of your video to see which ones resonate best with your audience, without re-filming anything.

Success Stories of AI Custom Videos

Companies like TV news broadcasters have used AI clip makers to transform their text-based news articles in minutes, allowing them to reach new audiences and keep up with the fast pace of news and entertainment trends, all while maintaining their brand aesthetic.

These companies were able to cut operational costs because they were no longer using large video production teams. They were also able to create videos 75% faster, allowing them to post trending content in real-time, all while boosting their engagement.

Huge brands like hotel chains have also leveraged AI custom video tools to create personalized training content for their staff across multiple regions, using AI avatars, cutting the costs of employee training and allowing them to free up resources.

AI custom videos have also been leveraged by SaaS companies who wanted to turn their blog posts into short videos for LinkedIn ads, reducing their cost-per-lead by 35%. Ecommerce brands have also been able to produce 50 multilingual product videos in a single day using AI avatars, increasing their conversions in global markets by 20%.

How to Create Custom Videos for Your Outbound Strategy with Argil

Step 1 – Prepare Your Content

Argil offers an easy text-to-video feature, letting you repurpose an existing blog article or newsletter into a short video.

It’s important to pick an article that you already know has performed well, or that has a viral ‘hook’ that will keep audiences interested (for example: “THIS is the number one mistake you’re making as a new marketing professional…”)

Step 2 – Create Your AI Avatar

If you want to appear in your video without having to get in front of a camera, we have the solution. Create a realistic AI clone of yourself by filming and uploading a two-minute video of you speaking. You can then “train” your avatar to look and sound more like you. Your AI avatar will then be able to mimic your voice, gestures and expressions.

You can also choose from our library of generic avatars to deliver your script, all of which have been trained for different purposes, such as marketing, entertainment or education.

Step 3 – Generate Your Video Script

Now you can use Argil’s AI scriptwriting assistant to generate an engaging script from your video. This is super easy to do – just copy your article URL into the text-to-video tool, and you can then use our AI assistant to edit your script for brevity and conciseness.

Step 4 – Edit Your Video

Our sophisticated AI clip maker tool will then convert your written text into professional-looking custom videos featuring your clone.

Our pre-edited drafts feature will deliver you a ready-made video, complete with automatic B-roll, visual transitions and captions. You can then edit and tweak your video, adding additional text or visual features until you’re happy with the result.

Step 5 – Export and Share Custom Videos

Next, you can download your finished video and upload it to your outbound channel of choice, such as LinkedIn or YouTube.

You can also A/B test different variations of the same video for different outbound campaigns or audiences to track their performance, all using Argil’s slick and easy interface.

Scale Your Outbound Marketing for 2025 with Argil

Using an AI clip maker like Argil results in five times faster video creation and an 80% reduction in costs when compared to traditional video production, making high-quality video outbound content accessible to all companies and creators.

Effortlessly scale your outbound marketing in 2025 and beyond, and enjoy consistent brand personalization, new acquisition channels and increased engagement – all through the medium of custom video.

If you want to leverage the latest AI technology and join the video marketing revolution, sign up to Argil and create your first custom video in under five minutes – with no camera needed!

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