How to use Argil AI Influencers to promote your products

How to use Argil AI Influencers to promote your products

Companies and brands know the importance of user generated content (UGC) in their marketing strategy. everyone does. We’ve all bought from influencers promoting products before because we trust them as ordinary people more than traditional ads that feel more ‘salesy’.

The problem is these businesses find it hard to weigh up the pains and high costs associated with producing UGC against the potential return on investment:

• lack of control in results
• risk of influencers not respecting the brief
• Time spent on logistics and managing influencers

But the benefits of UGC content to brands and businesses are hard to ignore. UGC has 4x higher click through rates and statistically on average it increases online sales by 29%.

When you also consider that video as a media format drives 1200% more shares than text or image combined, the solution isn’t to stop but to find a better, more reliable way to generate UGC consistently.

That’s what we’ve achieved at Argil after months of iteration to let brands and creators answer the following:

How to generate AI influencer content using a deepfake generator.

And we’ve finally built the best model specifically for the purpose of creating cost effective UGC content with AI influencers.

Before we get into the details let’s first clarify what deepfake is and the common misconceptions associated with it.

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What is deepfake video really?

In simple terms, deepfake technology uses previous online content and training data to generate entirely new video and audio through AI.

The technology has actually been around for a long time and used by studios, but has never been as accessible as it is today.

It’s very recent accessibility means it’s still relatively new, which is why there are still misconceptions around this profound technology and its potential.

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Common misconceptions with AI content for businesses

Acceptance to new technology always takes time but history paints the same pattern all the time no matter what the tech is:

we will always choose the path of least resistance.

In a nutshell what deepfake content really allows is cost effective video content at scale for anyone.

Yes that’s the promise.

With this understanding, online deepfake content is gaining popularity on social media platforms and very quickly at that. Virtual AI influencers such as Lil Miquela has over 20 million followers spread across YouTube, Instagram and Tik Tok.

With several other AI influencers reaching follower counts in the millions and big brand deals already showing great results, people are starting to see the real potential behind this technology and want to learn more about the opportunities it’s opening.

Think about it… if you’re a brand would you prefer to use your time managing influencers and/or spending hours if not days producing your own content with all the costs associated with it? Or would you rather feed a script you fully control to have the same output if not better in minutes? That’s what this technology is offering us.

To have a deeper read into how you can create digital avatars for yourself, read our previous article here to see how easy it is to automate your video production.

Virtual influencers will soon be more prevalent that human ones, it’s just a matter of time.

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How to create UGC with your own AI Influencers: 6 easy steps

The process to start creating UGC content with your own AI influencer couldn’t be easier:

1. choose which avatar (AI influencers) to deliver your UGC message
2. Paste the product link
3. Add any extra details or context if you want
4. generate the script (edit it if you want)
5. watch the first draft in the video editor (article image at the top of this page)
6. confirm to generate when you’re happy

Just like that you have your own Lil Miquela to promote your products for you. It’s that simple now to get unlimited UGC.

To see this process in action, watch this video we tweeted recently where we make a UGC promo video in Argil here.

Whether you like it or not, history has shown us a very distinct pattern, if we can get the same results if not better with less resistance, we’ll take it. Producing UGC and content at scale will be no different.

To try for yourself, skip the waitlist here and start creating content at scale with your own digital avatar - it only takes 2 minutes to get started.

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