How to use Argil’s AI deepfake generator for custom videos:

Custom videos generated by AI are the next big thing in business marketing.

Gone are the days of needing professional camera and editing teams – now you can create high-impact videos in minutes using AI deepfake technology.

Although the media has rightfully raised concerns over the ethical misuse of deepfake AI, it is not often reported that the technology can also be used for good.

Video prospecting and marketing were once reserved for huge companies with big budgets and large teams. Now, small and once-unknown startups and smaller teams can capitalize on the booming short video market, helping to level the playing field and inviting more diverse content into the mainstream.

With video content already a central player in most marketing strategies, AI deepfake technology has the potential to completely revolutionize content creation for small businesses as we move into 2025.

Video has already overtaken other forms of engagement and is now being embedded into blogs, emails and other text-based content, with viral hooks driving high levels of engagement. Video prospecting has also become a key element in sales outreach.

With video streaming set to make up 91% of global internet traffic in 2025, it’s clear this format is here to stay. If you want to remain competitive, it’s important to embrace AI custom videos and the benefits they can offer, such as:

• Scalability
• Global reach due to multi-language capabilities
• Personalization
• High levels of engagement
• Accessibility, due to captions
• Viral hooks, driving leads from platforms like YouTube Shorts

What Are Deepfake AI Custom Videos?

Although the term “deepfake” comes with nefarious connotations due to people using it unethically or maliciously, the term is quite simple to break down.

“Deep” refers to the form of artificial intelligence used, which is deep learning. Deep learning is a type of machine learning model that trains computers to learn from extensive datasets in a way that simulates human cognitive processes.

“Fake” just means the technology has been used to create an artificial or digitally-altered image.

In custom videos, AI deepfake technology can be used to create avatars that mimic human appearance, speech and movement.

These avatars can then perform video scripts for entertaining Shorts, marketing clips or video prospecting campaigns.

Use Cases for Deepfake Custom Videos

• Video prospecting for sales purposes
• Marketing videos
• Product explainer or “how to” videos
• Video blogs and newsletters
• Short video clips for social media
• High impact intro videos

Using a platform like Argil, you can create your own deepfake avatar by uploading a two-minute video of yourself speaking. You can then tweak emotional responses, body language and tone to make your avatar look and sound more like you.

There are plenty of custom video tools out there that let you create AI avatars, but they vary in quality. Avatars often appear robotic and stiff, and you can tell they’ve been AI-generated. Argil uses the latest, most sophisticated AI to create hyper-realistic avatars that are a cut above others on the market.

Business leaders and marketing teams can leverage our AI avatars to create engaging, custom videos that boost audience engagement, contain viral hooks and deliver brand messages.

Brands that want to expand globally or create content in multiple languages can benefit from Argil’s multilingual function, which allows avatars to perform video scripts in different languages and with multiple caption options.

Create Custom Videos with Argil: a Step-by-Step Guide

Step 1: Set Up Your Argil Account

Join us here to become one of our first beta users.

All you need to do, once you’ve signed up, is create and upload a two-minute video of yourself speaking – this will be used to train your AI avatar.

You can also train different models of yourself to diversify the custom videos generated by our AI.

Step 2: Create Your AI Clone

Once you’ve uploaded a few different videos of yourself, we can start the training phase with our proprietary model.

This process of training your avatar ensures the model we create is as close to your original video as possible.

We know that building an audience and sharing high-quality content is important, which is why we want to make sure our avatars are of the highest quality.

Step 3: Script and Generate Your Custom Videos

Now, you can add your video script or let our AI content assistant do it for you. You can then add captions, B-rolls and transitions to your videos to make them more engaging and visually appealing.

You can also create short clips for TikTok or Instagram, using viral hooks like shocking statistics or questions to increase engagement.

Step 4: Edit and Customize

Editing is often the most daunting part of the process for video creators. With Argil, it doesn’t have to be.

Once you’ve generated your video, you can tweak your captions, regenerate portions of the script, add transitions and make adjustments to your avatar, all within our AI deepfake generator interface.

Once that’s done, you can generate and download your video! It’s easy to then upload or embed the video into your chosen platform.

Top Tips for Viral Hooks and High Impact Intro Videos

First Impressions Matter

A high impact intro video is essential if you want to make a good first impression on your audience and keep them engaged.

The intro (the first 3-5 seconds) should be slick and visually appealing to retain viewer attention and include captions, transitions and visual elements like buttons and animations. You might also want to include trending audio or themes in your short videos to increase the potential of going viral.

Create a Viral Hook

Within your high impact intro video, you also craft viral hooks – something to keep your viewer engaged.

Some creators use shocking statistics or questions such as ‘Did you know you’re exercising all wrong?’, while others will focus on audience points like ‘Ever wonder why your LinkedIn posts get ignored?’

Track Engagement Metrics

You won’t know what works without tracking key metrics like watch time, retention rates and click-through rates. You can use Argil’s AI assistant to craft custom videos that maximize engagement, learning from previous iterations to become better each time.

Using these tips and leveraging Argil’s AI editing tool, you can create shareable, high-performing custom videos that engage viewers and help to build your audience and generate new leads.

A Note on Ethical AI: Creating Custom Videos Responsibly

AI deepfake technology is moving at an astounding rate. There is now so much scope for brands, businesses and content creators to share unique custom videos to drive engagement.

Many social media companies, including Meta and TikTok, now regulate the use of AI-generated content to prevent misuse. At Argil, we are committed to the ethical use of AI technology and vow to be transparent on how our platform is used. Our API documentation is open for everyone to see, and we are GDPR compliant.

We encourage users of our platform to add disclaimers to clarify when videos are AI-generated to avoid them being reported or taken down – this is common practice in 2024.

All subjects must consent to having their videos used to create AI avatars, and to having these videos shared.

Deepfake technology can be a game-changer for small businesses and creators wanting to break into the video scene, as long as it’s used correctly and ethically.

This is the true core value of deepfake technology: to allow smaller creators and businesses to create scalable, personalized videos they can use for marketing, sales and informational purposes.

AI Custom Videos: Case Studies

Kwebbelkop is a YouTuber with 15.2M subscribers who successfully launched a second channel sharing fully AI-generated deepfake content. He achieved this by creating an AI clone of himself to remove the biggest bottleneck in his creation strategy – his time.

This second channel now has well over 1 million subscribers and is in the top 0.028% of YouTube channels. Kwebbelkop has documented this approach on social media, pioneering an automated YouTube content revolution that has left fans divided on the future of AI and video content.

Another example is Lil Miquela, the first virtual influencer, created in 2016. Designed by the startup Brud, she is a digital avatar that has been used to promote brands like Prada and Samsung. A little later, in 2019, Colonel Sanders also became a virtual influencer, powered by an AI to promote KFC on social media.

These are strong examples of how brands and content creators can become even more efficient when they leverage AI in the right way. Artificial intelligence should not be used to replace human creativity but to solve pain points in the creative process.

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