Learn the secrets of improving conversion rates with automation at every stage in the marketing funnel with this comprehensive, step-by-step guide.
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Want to learn the secret to improving conversion rates with automation?
In 2025, the demands on marketing teams are higher than ever. Competition is fierce on social media and email platforms, so there is increasing pressure to stand out and turn engagement into revenue, all while keeping customer acquisition costs (CAC) low.
We believe that automating your marketing functions presents a powerful solution to all of these modern challenges.
The link between automation and conversion rates is clear. According to research by VentureBeat, businesses that leverage marketing automation can generate 80% more leads and increase conversions by a whopping 77%.
In this article, we’ll present an ultimate guide to improving conversion rates with automation for content at each stage of the marketing funnel. You’ll learn how to completely automate your content workflow using our AI video agent, Argil, as well as how to integrate with other tools in your marketing stack to cut production time by 80%.
Improving conversion rates with automation means implementing AI solutions across the funnel, at every stage in your customer journey. Let’s look at some of these solutions in detail.
Thanks to modern tools and technology, it’s easier than ever for teams and solo marketers to create and share content. The downside is that platforms are now highly saturated with low-quality, generic content, making it harder for businesses to find their audience.
One way to make sure your content stands out is to leverage automation tools like HubSpot’s smart content features. Using this tool, you can segment your audience based on their location and behavior and create customized content that changes automatically to suit their needs.
The impact of using automation on your top of the funnel content is clear. Personalized content can significantly increase click-through rates, while tailored lead magnets can result in 50% more conversions — so this strategy is a clear winner.
Another failsafe engagement tip is to share ads in video format. Multiple studies show that video content is far more engaging and effective than static text or images, while video also gets 1200% more shares Video content is also great for SEO!
This is where Argil comes in. Using our video AI agent, you can easily create localized video ads or personalized landing page content that adapts to your customer, all without manual editing or filming.
The benefits of improving conversion rates with automation also applies to middle-of-the-funnel content.
Once leads have been guided through the funnel, you must keep them engaged and moving towards a decision or sale. A great way to avoid leads getting stuck is to automatically deploy email sequences with retargeting campaigns to keep your prospects interested.
Automated nurturing email flows have been seen to increase conversion rates by 20% but you can boost engagement even higher than this by embedding personalized videos into your emails such as product demos or walkthroughs.
With Argil, it’s easy to integrate with automation tools like Make.com to create automatic email sequences with embedded videos.
Simply connect your Argil account with Make, then integrate your email provider and CRM. You can now create a workflow that triggers a new personalized video each time a contact enters your funnel and embeds that video into an email sequence.
For example, if a lead is browsing your pricing page but doesn’t convert, you can automatically send them a video explaining your pricing tiers, with personalized content that reflects their industry or use case. This strategy is sure to get you noticed in a crowded inbox and could well clinch the deal.
Improving conversion rates with automation is a sure way to close more deals. However, this stage of the funnel usually creates the most friction in the buyer’s journey.
BOFU leads might be confused about your product, unclear about its value or still be researching competitors to see who can provide the better deal. Whatever is holiding them back, now is a great time to address their concerns through targeted video content, such as personalized sales pitches, testimonials from previous clients or customized product demos.
Argil’s all-in-one platform simplifies the process of creating high-converting videos. Our AI agent can adjust predefined video templates to include the viewer’s name, company details, goals and needs to save you time while increasing the chance of conversion.
Want to keep it personal by having a founder or company rep address new prospects? With an Argil account, you can utilize our hyper-realistic avatar technology to create your AI clone – a digital representative that looks, sounds and moves just like you.
By using Argil to create personalized, automated content, you’ll cut video production times by 80% – and all for just $39 per month.
To get started with automated video content, create an account with Argil. If you want to try out our tools and editing features, you can do this for free before choosing a monthly or annual pricing tier.
You can also check out our text-to-video converter, which repurposes text content like blog posts and email copy into engaging short videos in just a few minutes.
For a fully automated workflow, you can add Argil modules to your Make account and achieve maximum efficiency and optimization.
The first step in improving conversion rates with automation is to map your entire funnel and identify moments that cause friction.
For example, you may use a lead capture form on your website for users to request a demo that requires you to reply to each lead directly. This approach will result in too much manual work and delays getting back to key prospects, plus it’s completely unscalable. This stage in the buyer journey is a great candidate for automation.
Next, you can create a branded video template in Argil with placeholders such as {{company name}} or {{industry}}.
Using the example above, Argil could use your template to create personalized demo videos for each new lead that enters the funnel via the capture form on your website, removing the manual input from this workflow.
For a fully automated workflow, you’ll need to integrate your marketing tools using an automation platform like Make.com.
Make is an integration partner of Argil, so you can easily connect your accounts and set up customized workflows. You’ll need to connect your CRM, email tool and analytics platform to trigger video generation based on user data and behavior.
You could also integrate with your Slack account to get a notification when your video or email is ready, so you can maintain a layer of human oversight before sharing.
Argil allows you to A/B test different video variants. Our AI agent will also learn from past data and predictive analytics to continuously improve your content and meet the changing needs of your audience.
Improving conversion rates with automation means constantly keeping one eye on your performance metrics. We recommend connecting an analytics platform to your automated workflow to monitor conversion rates, click-through rates, lead-to-opportunity ratios, close rates and ROI as you run your campaigns.
Improving conversion rates with automation is easy when you have the right tools.
So if you’re sick of posting generic, static ads and lead magnet content and not getting results, automating your content workflow and creating personalized videos with Argil could be the solution.
With Argil, you can boost conversion rates, lower your CAC and increase ROI – all while saving valuable time and money.
To get started, sign up and explore our dynamic editing features and AI avatars. Enjoy!
