The future of sales training software

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Sales training has always been a major topic of discussion in companies.

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The question is how to efficiently provide the right resources to the right people in preparation for their interactions with potential prospects.

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Unprepared salespeople will have a direct impact on the growth of your business. Sales training is about survival, but it has undergone significant changes in recent years.

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When sales became primarily conducted through online interactions, the format of team training became a top priority.

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Unfortunately, the market took quite some time to adapt, and it's only recently that we've seen the emergence of a new concept:

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Sales Training Software.

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How can you properly streamline training in the new world of sales?

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Software is the first component of the answer, bypassing:

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• The need for human-led training.
• The capital cost required to access the best training.
• The lack of scalability to provide the same quality of training to all individuals.

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Sales Training software provides part of the answer but can be quite rigid, which isn't ideal when training large-scale teams.

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The Role of AI in Sales Training Software

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While code is rigid in its ability to deliver different outputs based on different inputs, AI is not.

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That's why AI forms the other part of the solution.

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Training your sales team efficiently requires context about:

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• Your company.
• Your products.
• Your potential leads.

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AI has the ability to:

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• Understand contextual information.
• Suggest what the next steps should be.
• Act as an interactive participant in the discussion.

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These components are ideal for training your sales representatives.

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Another key point is that not every employee enjoys fixed training schedules (date, duration, subjects).

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They all desire flexibility, which can only be achieved through Sales Training software powered by AI.

The Role of LMS in the Sales Training System

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Your LMS is crucial for tracking data, deriving insights, and creating an actionable plan for the next steps in your team's training.

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However, this isn't enough, because the insights are based either on pre-filled components or human intervention. While the first is fixed, rigid, and prone to errors, the second is costly and not scalable.

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This is why the current model of Sales training systems is restrictive and limited, but it could be much more interactive and personalized:

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• Use LMS to track learning.
• Derive insights from the data with AI.
• Build interactive scenarios for the next steps.

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This is how AI could influence LMS output and usage, paving the way for a more comprehensive Sales Training software.

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The Role of Sales Training Software in Providing an Efficient Experience

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A training experience generally begins with effective onboarding.

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This includes:

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• Assessing the person's skill level.
• Understanding their profile and personality.
• Observing their interactions with clients.
• Identifying areas for improvement in their sales interactions.

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But how does current sales training software handle onboarding?

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It's basically non-existent.

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Anything that requires an advanced level of context is difficult to implement, which ultimately decreases the overall relevance of the experience.

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Again, AI will introduce a new way of thinking about onboarding in sales training software.

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The process will start with:

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• Questions about the individual → Asked once, then remembered.
• Questions about the task at hand for the day.
• The training scenarios they wish to undertake.
• The general training they wish to do that day.

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Onboarding has a direct impact on the entire sales training experience and is a crucial component of it.

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Sales Training Software benefits.

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Sales training directly impacts:

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• Employee performance.
• Employee retention rate.
• Revenue generated by the employee.
• Revenue generated for the company by the employee.

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All these macro-metrics begin with an experience that provides the necessary components to:

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• Increase engagement in the learning process.
• Improve the knowledge retention of the employee.

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Sales training software isn't just a trend; it has a direct impact on a company's survival rate. Investing in sales is a top priority.

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What Can Argil Do for You?

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At Argil, we facilitate collaboration between teams and AI.

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We're currently building the next generation of AI softwares, and sales training is one of our main focuses.

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If you wish to access our private version of the product, please send us an email to othmane.naimkhadri@argil.ai, and we'll discuss how we can onboard you based on your specific use case.

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