Traditional agency models are dead, and AI is here to stay. If you want to work ten times faster, start building your AI-driven content strategy agency today.
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In 2025, many of the traditional content strategies we’ve come to rely on are becoming obsolete. Instead, forward-thinking agencies now use AI agents for content creation, saving them (and their clients) time and money while helping them scale faster.
According to Neil Patel’s 2024 analysis, 4.5 billion pieces of content are produced every day. However, nearly 60% of all social media posts get absolutely no engagement and 94% of websites get no organic traffic whatsoever.
AI has brought many benefits to the content space. It’s now easier and quicker to create video content, write a LinkedIn post or mock up a graphic asset. The downside is that there is more content than ever before – and much of it goes unnoticed.
Forward-thinking content agencies have planned for this change and are already using AI strategically, allowing them to shift from full-service execution to strategic oversight.
In this article, we’ll show you how to embrace an AI-first content strategy agency model to become more agile, efficient and cost-effective without sacrificing the quality of your work.
Over the past couple of years, there has been a rising demand for hyper-personalized content. People want consistent, high-frequency content, but they also want it to provide value – they don’t just want another generic post to scroll past.
Short videos are currently the most popular form of content online. However, agencies that use legacy production processes come up against regular bottlenecks. For a start, manual video production can cost as much as $10K per campaign – whereas AI-driven video creation is only about a tenth of that cost and takes minutes or hours instead of days.
For example, to create a video post for TikTok, the average content strategy agency will need to create a project strategy and brief, hire a videographer and video editor and also pay someone to schedule and optimize the post. If a client is posting 3-5 times a day (the recommended frequency when you’re trying to grow a channel), this approach quickly becomes expensive and unsustainable.
By using an AI-powered video tool like Argil, agencies could cut out most of this manual work. With a short brief or an existing article URL, Argil can turn text into video in minutes.
With Argil, you can create, edit and optimize your videos, all in one platform – meaning you can spend less time on manual tasks and more time strategizing with your clients.
According to recent data, 78% of marketing agencies now use AI for content creation.
An AI-first content strategy agency model is one that’s powered by AI systems and overseen by humans. It relies on AI tools and workflows, automating the once laborious tasks associated with content creation.
Gone are the days of 2,000-word blog posts being the most popular form of content, dominating SEO. Online platforms have shifted to compete with TikTok, where short videos are the preferred medium.
This is good news for content agencies, as short videos are easy to create using AI-driven tools. In this format, it’s easier to provide value and substance while staying concise, keeping audiences engaged and driving more engagement.
A good AI tool can be the secret to a consistent, high-performing content strategy across TikTok, YouTube Shorts, Instagram and LinkedIn. You can even embed videos into blogs, newsletters and web pages to boost SEO.
One of the common ways a content strategy agency can fail is by using the old quantity-over-quality method. Modern audiences are smarter than this, and flooding them with irrelevant, spammy content just won’t work.
Instead, focus on creating audience-specific content and repurposing high-performing pieces, and an AI-first content model will help you deliver real results for your clients while helping you scale as an agency.
A boutique agency was struggling to create localized UGC ads for a skincare brand’s EU launch.
Using Argil, the agency was able to train AI clones on the brand’s spokesperson, generating over 50 video variants in 8 different languages. They also used our AI analytics to refine each video script based on regional slang and cultural references to better tailor videos to their main audiences.
The result? The agency cut campaign production time from 3 months to 2 weeks and engagement rates for the skincare brand increased by 40% in EU markets. ****
Another agency needed to create custom training modules for over 200 corporate clients, but they had a tight budget.
Powered by Argil’s AI video tool, they could create realistic avatars of client trainers to produce modular videos in 5 different languages complete with interactive quizzes, integrated via Argil’s API to gather real-time learner feedback.
Again, we provided automated script adjustments to tailor videos to their respective industries (for example: tech or healthcare).
As a result, the content strategy agency reduced its content production costs by 65% while tripling client retention.
Before you start to scale your content strategy agency, it’s important to have a robust tech stack in place to automate the tasks in your pipeline.
You might consider tools like Canva AI (for design assets), Jasper (for blog content or social media posts) and Surfer for SEO optimization and keyword research. For video content, you can integrate Argil into your other systems to create videos ten times faster.
You’ll need to audit your client’s goals (for example, do they want to boost their online presence or generate leads?) so you can make sure they’re in alignment with your AI tools and workflow.
Whichever AI tools you’re using, make sure to use their built-in analytics functions to analyze audience trends. For example, you can use Argil’s analytics to predict video formats that might perform better (e.g. 15-second shorts or longer tutorial videos).
The goal is to delegate the execution of content creation to your AI tools so you can focus on oversight and strategy. This will help you stay lean as an agency and keep your costs low.
For example, with Argil you can automatically generate video scripts, produce clone-driven videos with auto-captions, add B-roll and transitions and optimize for SEO – cutting out much of the manual work of video production.
You should also A/B test your content variants to see which formats, lengths, CTAs and visuals perform best. This will help you iterate and create higher-performing videos in the future. Argil makes this easy with our intuitive A/B testing function.
Although there are other AI-driven video tools out there, for the content strategy agency that wants to remain competitive while still retaining human quirks and expression in their video content, Argil is the best choice.
Unlike Opus Pro and Revid AI, we provide an end-to-end workflow, handling everything from scripting to filming and editing.
Your clients will also retain full IP control over their AI avatars and videos, so you can avoid licensing conflicts.
Plus, you can create videos in 5 minutes – just think about how much more productive you could be if you could create video content over ten times faster!
To see how much time and money you could save, power up your content strategy agency with AI today. Sign up and try Argil’s all-in-one video tool for free.
