Want to create localised video for different countries and regions? With Argil, it’s simple, quick and affordable to localise your videos today.
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“Localising” is the process of adapting video content to meet the linguistic, cultural and regional preferences of a specific audience.
In 2025, when 72% of consumers prefer to access online content in their native language, localising your video content is vital if you want to expand your reach and engage your target audience.
However, localised video is famously difficult to produce. Localising video content calls for expensive software, lengthy processes and the need for multilingual, multinational expertise – access to which most small creators and startups do not have.
The good news is that AI is changing the digital landscape, making it easier than ever for video creators to localise their content using AI clone technology.
In this article, we’ll explore why localised video is so powerful and necessary. We’ll also provide a step-by-step guide to localising your video content using Argil, our AI platform.
We’ve already touched on how consumers are much more likely to engage with content in their native language, but did you know that localised video content also increases brand trust and relatability, leading to higher conversion rates?
What’s more, creators who localize their marketing content can massively increase ad revenue on platforms like YouTube.
The benefits from a sales and marketing point of view are tangible, but adding cultural references and visuals also shows you are making an effort to engage audiences of non-Western backgrounds and promote inclusivity.
A well-known example of the success of this process in action is Netflix’s addition of localised subtitles and dubbing, which led to a 50% increase in international subscribers.
Localised video isn’t just for huge brands, however. In previous articles, we’ve touched on how AI tools are leveling the playing field for smaller creators and entrepreneurs by taking once-expensive and high-tech processes like video production and making and making them accessible to all. Video localisation is no different.
Now, thanks to tools like Argil, it’s easy to create videos in multiple languages, with regional subtitles, realistic dubbing and AI clones who can speak in hundreds of different languages and dialects.
It’s important to spend some time researching your audience demographics, especially if they differ from your own background and experiences.
You’ll want to look into cultural nuances, linguistic preferences and any other relevant information – such as words or references that might be offensive to different cultures. You can use tools like Google Analytics to understand regional audiences better.
If you’re adapting an existing video, you can use Argil’s built-in translation features to capture your message accurately and maintain its original intent.
You can also adapt graphics and overlays (such as automatic B-roll) to fit your new audience.
Once you’ve modified the visuals, audio and tone of your video to fit with your new target audience, you may want to consult a local expert before sending your video out into the world.
If you’re not able to do this, you can use Argil’s AI-driven insights to collect data on how well your video performs with different audience segments, allowing you to make changes and improvements to future video content.
If you’re using an AI clone (either an avatar based on yourself or one of our pre-set avatars) you can tweak and adapt their speaking patterns, mannerisms and dialect to better suit your new audience. You can also change the language of your captions in just one click.
Whether you’re creating just one video variation or several for different audiences, it’s important to maintain your unique style and not lose your central message. Viewers engage best with authentic, genuine content, so don’t let video localisation get in the way of your unique selling point as a creator.
When you’re done using Argil’s drag-and-drop editing interface, it’s time to send your video out into the world.
With Argil, you can optimize and share your video directly to your platform of choice, or you can download your video files in minutes.
Argil isn’t the only tool for creating localised video content, but it is the best. Not only are we affordable and accessible, but we have other unique selling points, too:
Argil automatically translates and dubs videos in over 50 different languages, allowing you to generate natural-sounding voiceovers and reach a global audience.
Unlike other AI video generation tools, where automated voiceovers can sound robotic and fake, Argil’s voice-cloning technology is highly sophisticated and realistic, mirroring human speech patterns and inflections.
Our AI clones are nothing like others on the market. Argil clones are built using sophisticated Machine Learning and Natural Language Processing to make them as human-like as possible – and the results are astounding.
Our clones can speak in your voice, mirror your mannerisms and speech patterns, and you can capture them from multiple different viewpoints. Clones can also be customized to reflect cultural norms or gestures, enhancing their relatability.
All it takes to generate and train your AI clone is a two-minute video of you speaking, which will be used as the basis for your lifelike digital avatar.
You can then use this avatar across multiple videos, empowering you to create videos ten times faster without spending time filming content and doing multiple retakes.
Argil’s intuitive, drag-and-drop interface allows creators to upload, localise and publish short videos in under ten minutes.
There is no technical learning curve for generating localised videos, so our platform can be used by anyone who wants to create great content. Plus, every single stage in the video creation process is automated using agentic workflows, so it couldn’t be simpler.
We even produce pre-edited drafts, complete with captions, B-roll and visual transitions, saving you tons of time and helping you create more video content, faster.
Localised video results in better engagement, an increase in brand trust and endless opportunities for market expansion. Argil provides a quick, easy and affordable way to generate videos for multiple languages and regions without sacrificing the quality of your output.
Watch a demo of our AI clones in action, and come experiment with our AI tools for free by signing up today.
Plus, as a special offer to celebrate the launch of our new state-of-the-art AI avatar model, we’ve decided to add 1 free avatar training to our free plan.
Paid plans start at $39 per month and offer 25 videos per month and 3 custom avatars, along with 75 audio minutes and magic AI editing. Pro plans ($149 per month) include 100 video minutes per month, 10 custom avatars and 300 audio minutes, and we also offer custom plans for enterprises. Get in touch to learn more.
