Will AI replace traditional video production jobs? Let’s explore the opportunities and challenges of classic video production methods vs AI.
There is a growing demand for video production jobs in 2025, driven by the rise of video content on platforms like Facebook, TikTok and Instagram.
Traditionally, the process of video production has included several different roles, including videographers, digital editors, producers, scriptwriters and actors.
However, in today’s digitally-driven world, the role of a video producer is ever-changing. Now, content creators making videos on YouTube might consider themselves video producers, actors, scriptwriters and video editors, or they might hire outside talent to assist with their projects.
More and more, video creators and filmmakers rely on AI, which is completely re-shaping careers across the media landscape.
The video production market is not stagnant, however. The global market size of video production is predicted to reach $43.5 billion by the end of 2025.
So where does this leave video producers, and how does AI-driven video creation affect video production jobs around the world? In this article, we’ll explore these questions and look at the role of AI agents in video content workflows.
There are many different video production jobs involved in the traditional creation of film and video media. Each role comes with its unique requirements and challenges, even in 2025 when technology is so advanced.
Videographers are responsible for shooting high-quality video footage. This job traditionally requires skills such as camera operation, filming techniques and experience in lighting and scene direction.
Video editors are involved in the post-production stages of a video project. They are tasked with assembling the raw footage into a cohesive story. This is a labor-intensive job that involves tasks like color correction, transitions and audio mixing – it also typically requires in-depth technical knowledge and skill.
Video producers oversee the entire production process. They usually manage budgets, timelines and team coordination, but may also be involved in casting, directing and quality control.
Scriptwriters develop the initial written script for a film that’s used alongside storyboards to plan, direct and shoot the video project. Their job is to craft an engaging narrative and ensure dialogue is realistic and captivating.
There are many challenges involved with traditional video production. Scriptwriters, for example, often face creative blocks and tight deadlines when they’re developing a video script or screenplay.
Scripts may be written collaboratively or in writers' rooms, where there may be disagreements about narrative, story or characterization.
Video producers may need to contend with high production and hiring costs, time-consuming processes and the need for specialized filming and editing equipment. Managing all of this can be especially difficult if they’re operating on a limited budget.
Video editing is incredibly time-consuming and technical, which can cause delays in finalizing a film, series or video.
All of these challenges highlight the need for more advanced technology – which is where AI comes in.
According to Veedyou, it can take 15-20 hours to edit a 3-5-minute video. For content creators and video marketers who need to post multiple times a day, this kind of timeline simply isn’t feasible.
What’s more, the marketing industry has evolved so quickly alongside social media, that we’re currently facing a significant skills gap when it comes to video production jobs.
According to recent data, 84% of marketers rank video creation skills as important when hiring for a new marketing position, so video production jobs are still highly valued.
Artificial intelligence has completely changed the landscape of video production by automating once-laborious tasks such as video editing, color correction and captioning.
This has led to a spate of new roles emerging, such as AI video specialists and prompt engineers who can work specifically to integrate AI solutions into traditional video workflows.
Around 40% of businesses now use AI in their content creation process, reaping the benefits of its time and cost-saving potential.
Does this mean video production jobs will become obsolete? Absolutely not. There are elements of video production that rely on human intervention and innovation – and there are also manual, repetitive tasks that can be automated to save human video editors time and make their workflows more efficient.
End-to-end video production tools like Argil are aimed at those who would normally be locked out of the video content boom due to limited funds or technical expertise.
For example, a small beauty brand that reaches customers through social media might use Argil to create short explainers or product demonstration videos, which they can produce in under ten minutes and post across multiple platforms.
While professional video producers will continue to work on films, documentaries and high-end creative projects, tools like Argil are helping to democratize video production for small businesses, lone content creators and entrepreneurs.
Looking ahead, the future of video production jobs holds great potential. Of course, with every new technology comes anxiety and skepticism, but there is little danger of artificial intelligence replacing video producers entirely.
Generative AI is changing the game significantly, allowing creators to use existing content like text, audio and even URLs to produce original videos without even needing a camera.
Video producers and content creators can choose to embrace AI and approach it as a handy sidekick or assistant instead of a rival, allowing them more creative freedom and helping them become more organized.
According to Chris Lavigne, Head of Production at Wistia, the ability to create videos in record time isn’t just saving time – it also has the potential to open doors to new ideas, new executions and new visuals. “It’s expanding my creative palette, not just saving me time,” he says in a recent HubSpot interview.
So there you have it. Traditional video production jobs (like many other creative and professional roles) are evolving thanks to the introduction of AI tools. AI is also making life easier for video professionals by automating routine tasks and saving them precious time in both pre and post-production.
Curious about the future of video production jobs and want to see what our AI can do? Or perhaps you’re a content creator looking to streamline and optimize your video production process. Either way, why not try Argil?
Argil is a cutting-edge AI-powered platform that allows you to create, edit and share professional-grade videos in minutes.
We provide hyper-realistic AI avatars that you can train to look and sound just like you, along with automatic editing features like B-roll, visual transitions and multi-language captions.
Better yet, you can change the aspect ratios of your videos to create versions for multiple different social platforms, while also optimizing for maximum reach and engagement.
To try our end-to-end video platform for free, sign up today – and see for yourself how AI is transforming video production workflows, making them more efficient, accessible and creative than ever before.
