What are the 4 best UGC platforms in 2024 for content creators?

What are the 4 best UGC platforms in 2024 for content creators?

Over the last decade since social media has really taken off and become an integral part of our lives, it has also taken over our purchasing habits. It’s for this reason that user generated content (UGC) is a key component of brands’ marketing strategies.

We can’t ignore its effectiveness, 92% of consumers trust UGC more than traditional ads because they naturally come with social proof - this typically leads to 30% higher online sales across the board.

With its growing importance, brands are starting to look at the most effective ways in leveraging UGC and one of those methods is to employ the use of AI which has become pivotal in content production and creating AI avatars.

The question we’re left with in this article is which UGC platform is right for you? The right choice of platform can help with your reach, navigate saturation, and impact brand awareness.

‍

The 4 Best UGC Platforms in 2024 for Content Creators

‍

1) Tik Tok

This shouldn’t come as any surprise, Tik Tok has had such a revolutionary effect on social media that every other platform has copied its style and even earned its own term, ‘Tik Tok-ification’.

This platform has the highest session times and engagement rates of all online platforms which serves as a strong foundation to distribute UGC to drive sales. Their built-in Tik Tok shop is rivalling Amazon because of its ability to sell straight through the app. When you also add the potential for unlimited creators to set up affiliations with products, it creates the optimum environment for both paid and organic UGC for brands.

The differentiating X-factor about Tik Tok is its virality potential. It notoriously doesn’t matter how many followers you have, you can reach millions right from the start given their unique algorithm catered towards rewarding higher engagement rates. You can read about how to go viral on Tik Tok with 5 simple steps in our previous article here.

Tik Tok is ideal for UGC aimed at capitalising on viral trends and utilising organic UGC which is incentivised with Tik Tok affiliates, something unavailable natively on other platforms.

‍

2) Instagram

There’ll be a running theme here, most of the best platforms for UGC are catered for short form content. Instagram released their ‘reels’ feature in 2020 and unsurprisingly since then their engagement rates went up as did the volume of UGC on the platform.

Instagram doesn’t have a thriving built in store like Tik Tok but what it does have is shopping tags that make it really easy to promote products through in-app content. You can also turn a profile into a virtual storefront specifically for these promotional posts and UGC.

A slight edge Instagram has over Tik Tok is its ease of use and familiarity with creating content in-app. With more familiar features that we’re used to with other apps it can be easier to generate and post our content here than Tik Tok that has green screens, more advanced filters, and a unique UX.

Instagram has access to a broader demographic of users than Tik Tok because of its older age, making it a suitable platform for UGC aimed at lifestyle focused content.

‍

3) YouTube

YouTube is the home of video. They added their ‘shorts’ feature for the same reason every other platform did, ‘Tik Tokification’. The big difference with YouTube is that its tapping into its massive existing user base which isn’t as ‘narrow’ as other platforms - everyone uses YouTube.

YouTube has a real case for being the best platform for UGC because of its vast and diverse audience that offers the best opportunity for content discoverability.

YouTube is actually the second biggest search engine in the world only behind Google, with the right titles in shorts you can be capitalising on this for far better discoverability than other platforms.

In addition, shorts can be used as a funnel towards brands’ main channels which makes it more intuitive from a marketing and sales standpoint.

YouTube has the most robust analytics of all the platforms given its age, and this also means monetisation has been around for far longer and matured in that time. Beyond its famous ad revenue and channel memberships, another lucrative revenue stream on top of UGC conversions is the shorts fund which is basically the equivalent to Tik Tok’s creator fund.

Whenever you need to decide on a platform for any video, YouTube is always a sensible option.

‍

4) Twitch

This might surprise you as Twitch is mostly known for gaming content, but online commerce is thriving from livestreams. In the US, livestream shopping revenue is projected to grow from $20 billion in 2022 to $55 billion by 2026, more than double in the space of 4 years.

The unique selling point with Twitch is the real-time interactions with viewers. This immediacy creates much higher engagement which is incredibly useful for effective UGC. Twitch is also a popular source of clips where the best moments can be shared across social media which presents a great opportunity for well executed UGC that’s aligned with the creator/streamer. It can be the most profitable platform for UGC with the right creators, as Twitch has a highly engaged, community-focused audience.

However, for internal production of UGC the platform has a steep learning curve, especially for setting up high quality streams which are often subject to issues. This is friction you wouldn’t have to deal with on other platforms.

Consumers under 45 are twice as likely to have purchased during a livestream compared to those over 45, so the ideal use case for UGC on Twitch would involve targeting a younger demographic.

‍

Why Argil is the Ultimate Tool for UGC Content Creation in 2024

‍

While each of these platforms offer their own advantages, they all share a common challenge: the need for content at scale.

This is where we mention Argil’s AI UGC generator as the solution for this. With this tool you can create a month’s worth of UGC in a day without compromising on quality or authenticity.

It’s simple how it works: you record a 2 min video to train and generate your AI clone or virtual influencer. From there you can produce unlimited UGC with complete control and flexibility over the delivery without ever needing to film yourself repeatedly. For a better idea of the features and value propositions behind our UGC generator, read our previous article here about how it works.

With Argil we’re not proposing a time saver alone, we’re offering the approach content creation demands. One without the burdens of production.

If you want to finally achieve content at scale to capitalise on any of these platforms, skip our waitlist here and get started with Argil.

‍